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Expertise

$2.50/min

Growth - What Do I Need to Start A/B Testing?

(5)

Created 9 years ago in Sales & Marketing / Growth Strategy

Have you ever heard the phrase, "Let's test it."?

A/B testing is everywhere these days. Are you charged with leading the A/B testing program at your company? Or want to initiate one yourself? After running the A/B testing program for two companies, let’s talk platform options, selling it internally, test ideas, and the resources you’ll need to get a program off the ground.

Lauren Ulmer

New York, NY
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Experienced Product Manager at 2 eCommerce startups with a slant towards optimization and growth. Advises on nailing and communicating your value proposition (digitally), user experience, A/B testing, and conversion rate optimization.

5.0

Reviews (4)

Lauren has a lot of knowledge around Product Marketing/Development. Strong passion for helping Startups

Source: Clarity Hyun Park Jan 22, 2020

Being able to learn from Lauren's experience was pretty great. She was also able to provide actionable advice on the problem I was trying to tackle.

Source: Clarity Sai Girish May 21, 2018

Got on a call with Lauren to understand more about the eCommerce platform landscape and she gave a great understanding of the ground realities of Shopify, Magento and Woocommerce.

Source: Clarity Sanket Nadhani Apr 26, 2018

Lauren was very enthusiastic and had a wealth of knowledge on taking my business to the next level. She quickly and effectively understood my challenges and gave me exactly what I needed: actionable advice and tactics to implement.

Source: Clarity Austin Black Dec 11, 2016