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Growth Strategy - Find New Channels and Optimize Your Best Ones
Created 11 years ago in Sales & Marketing / Growth Strategy

Picking the right marketing channels is agonizing. Many folks will test a few, nothing really clicks, and then get really discouraged. That still happens to me too.
There is a path forward. I've spent time with just about all of them. The honest truth is they can all work, usually. But only a few are the right fit for you. I use a few simple frameworks to figure out which marketing channel to focus on.
In 10 minutes, I'll help figure out which marketing channel will fuel the next decade of growth for your business.
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Lars Lofgren
Seattle, WA
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I got my start when Neil Patel hired me for his startup, KISSmetrics. Before long, I was running the marketing department. Then I ran Growth and Product for Ramit Sethi's infoproduct business: I Will Teach You To Be Rich. Since then, I cofounded an affiliate SEO business, growing it to 7 figures in just a few short years. I've learned a few things about online marketing along the way.
Reviews (126)
Really great insights about the best way to go about building out a marketing team and hiring
Source: Clarity matthew lepre May 7, 2021Awesome as always!
Source: Clarity Dave Batchelor Mar 26, 2021Great practical info. We spent 30 minutes on the phone and the advice probably saved me months of frustration. One recommendation saved me $10k. Time well spent. Would do it again.
Source: Clarity Matthew Duckworth Mar 16, 2021Lars was super helpful. He shared real life industry information to help me understand what what approaches are possible and shared his best practices. Very fruitful conversation. I am sure I will come back and check with Lars again in the future.
Source: Clarity Alvin Hung Jan 19, 2021Exceptional.
Source: Clarity Jyot Singh Jun 1, 2020Lars offered tons of insight about an industry that I am looking to get into and brought up a few points to help avoid some of the pitfalls and difficulties that could come up along the way.
Source: Clarity Vitaly Motuz Dec 20, 2019Lars was very knowledgeable and got straight to the point without wasting any time. I highly recommend consulting with Lars for your Digital Marketing needs.
Source: Clarity Zack Cormier Aug 29, 2019the startups.com platform
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