Brand builder for the Fortune 500. International non-profit brand evangelist. Startup brand advisor and social capitalist. www.kellipeterson.com
A brand is the central organizing principle of your business. Startups often need internal workshops to engage and focus the core team during key moments of product development. I can help you structure a day to bring your team back together.
Creating a strong user experience is dependent on understanding the unique behaviors, needstates and attitudes of your customer. I can help you understand how to work towards understanding this necessary connection and set milestones for brand and product engagement.
Oftentimes, business leaders suspect a brand problem but aren't sure how to diagnose or where to look. I can help you make some quick assessments to help you start course correcting.
A brand is emotional shorthand for a set of experiences and expectations. I can help you navigate the steps to build a brand that is unique to your vision, culture and organizational capacity.