I love growing B2C companies. Paid acquisition. Email marketing and retention. Conversion rate optimization. Financial planning/analysis. Business operations.
Grew HowAboutWe's advertising effort from just SEM to a multi-channel, four-person team with consistently improving ROI.
Have helped grow HowAboutWe's acquisition efforts from a single channel to a true multi-channel effort.
Set up retention & email marketing strategies for HowAboutWe (dating site) & for Bombas (e-commerce site).
Oversaw growth at HowAboutWe (dating site) for 4 years including paid customer acquisition and retention.
Oversaw HowAboutWe's financial planning function for 4 years.
Very candid, helpful advice. I have more direction now on how to build paid media / ppc capabilities.