Email Marketing Lecturer for the Digital Marketing Institute. Founder of Send.ie - a 10 year old email marketing agency in Ireland.
I have 14 Years in the email marketing business - working with large and small businesses in all areas. Whether it's getting the most from your email lists, working subscribers into and through the funnel or just getting the most from Mailchimp (and others) I'd love to help.
This is a really broad question… allow me approach just a part of it.
Email Marketing is one of the primary tools in marketing automation. This answer is based on our experience of over 400 email customers and 10 years in the space.
There's no question that lead nurturing via marketing automation generates results - leads. However, is your business set-up to respond to this new lead pool?
Most businesses are used to responding to leads from a comfort zone. i.e. inbound phone calls; contact forms via websites; word of mouth referrals etc. What these new platforms bring are direct leads via forms but also leads born out of online intelligence.
Before you can get value from those via online intelligence your sales team and processes need to create and apply a very different approach. This approach will be a new experience for both the sales person and the company.
In order to ensure you get the ROI from marketing automation you should plan the process and the how-to that convert those leads into prospects.
That's exactly what we do... for the last 10 years or so.
Campaign Monitor is really good. Top class easy to use platform, template builder etc. This is a web-based solution.
Look at Sendy.com for a solution you host yourself. No templates though.
Happy to take a call with follow up questions.
I'm with Alan. Web based solutions are best.
Our approach has always been to provide bullet-proof templates on a bullet-proof system so that any one can edit them - without fear of breaking the display or breaking the brand.
Ping me a note and we can set up a free 10 minutes for follow up.
Karl was able to provide straightforward feedback about new marketing tools to look into and overall positive input about our messaging and sales cadence cycle. Appreciate the insight and overall great conversation. Would highly recommend to others if you have email marketing questions.
karl was very helpful.
Karl was knowledgeable, clear, and on point. Terrific call.
Karl took the time to review my business and in particular my email campaign needs. I have no doubt that the changes he proposed will help my sales tremendously.
Great call with Karl! In all of 30 minutes I received valuable, practical insights that I will apply straight away.
I really enjoyed speaking with Karl. His suggestions and advices are very valuable to what I intended to do.
Great call! Relevant advice. To the point! Thanks Karl!
LOVED the call! Very straight to the point...highly recommended!
I received extremely actionable advice on how to leverage my email list which has been dormant for so long, he helped me overcome my fear of what to message to our client list, and we now have a solid plan moving forward to generate new business from our list. Great guy, great ideas, great plan :-)
Karl was nothing short of amazing. My call was worth every penny.
Karl was extremely helpful and knowledgeable. Thank you!