Principal GTM Strategist @ Adobe. Builder of data-driven growth systems for SaaS and mobile products. Chicago Booth MBA, Dartmouth grad. I help teams turn complex funnels into measurable, scalable revenue.
As a Principal Go-To-Market Strategist at Adobe, I lead product-led growth and monetization strategy for global SaaS and mobile offerings. I’ve helped scale acquisition, activation, and conversion systems across web and mobile products by aligning data, product, and marketing teams. You’ll walk away with a clear, actionable plan to improve activation metrics, paywall performance, and customer lifetime value.
I specialize in building go-to-market systems that drive measurable growth across SaaS and mobile products. In my role, I lead GTM planning and cross-functional alignment between product, analytics, and marketing to optimize launch, pricing, and lifecycle performance. You’ll gain clarity on how to define KPIs, operationalize growth frameworks, and translate strategy into results your team can track.
In my role, I lead growth strategy for mobile products, focusing on how data, design, and pricing intersect to drive performance. I’ve guided teams through experimentation, funnel optimization, and lifecycle programs to strengthen retention and revenue. You’ll receive practical insights to refine your app’s onboarding, subscription design, and engagement metrics.
