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Clarity

Jordan Smith

Fredericton, New Brunswick.

Jordan is the Co-Founder of OneLobby.com, an attendee and business intelligence tool for event managers and their teams. Jordan is well known for landing his first job by standing on a street corner with a cardboard sign that read "NEW GRAD, NEED JOB" during the last recession.

$1.00/min

Jordan donates to Canadian Diabetes Association ($0.00)

6 Calls

2 Reviews

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Entrepreneurship Start-ups Advertising Team Building Founder

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Entrepreneurship

I've been through some tough shit.

Answers 4
Reviews 2

Answers

Jordan Smith answered

Have you ever seen an in-house advertising or marketing function turned into a profit center? And if so, did it succeed or fail?

I think that is how Hootsuite got started. Started within an marketing company and it grew a life of its own.

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Advertising

Marketing Strategy

Organizational Design

Jordan Smith answered

What could be the disadvantage for a startup of receiving an early stage investment from a large corporation?

I think you have to follow your gut here. If its telling you that this investor is going to be a more of a headache and will take up most of your time then don't take the investment. You want to make sure you are focused on building a great company.
I would also have a conversation about how the investor feels about you approaching their competitors as potential customers. Get it all out on the table before signing the dotted line.

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Angel Investor

Fundraising

Start-ups

Jordan Smith answered

How to find relevant and build sustainable mentorships?

I've been pretty lucky to have great mentors on my start up journey.

The best way to find great mentors is to make a short list of your ideal mentors and contact them. Let them know you are looking for a mentor and want to build a long term relationship. If they agree to meet you and there is chemistry, you should be well on your way to a long and sustainable relationship.

The most important thing to keep in mind is that your mentors are giving up valuable time. If you go in to your mentor sessions with a know it all attitude and don't listen to their coaching, i'm afraid you won't have a sustainable relationship. Don't forget you are there to learn from them, and in the ideal situation, they will learn from you.

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Start-ups

Jordan Smith answered

Can you recommend an event ticketing service that you prefer over Eventbrite?

Picatic has a cool program called Fairpay. Fairpay allows you to pay what you think their service is worth.

Picatic was recently named as one of the top 10 companies disrupting events! Give Jay and the team a visit at www.picatic.com

They are also a Canadian company based out of Vancouver!

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Event Management

Event Marketing

Reviews

I've worked with Jordan over the last year in assisting him with his OneLobby go-to-market strategy. Over this time I have been impressed by his positive attitude and passion for achieving his goals. He's eager to learn and takes pride in turning plans into actions. With his determination and up-beat attitude, I'm sure he'll be a successful entrepreneur and excel in his new CEO / business development role. It's my pleasure to recommend Jordan to other business contacts and associates.

private private Source: LinkedIn

Jordan is bright, ambitious, and confident, and is ready to jump into any task feet-first. He always has his finger on the pulse of what's happening in the world - from social media tactics to emerging trends - and applies this knowledge to every project he works on. Jordan is sociable, friendly, and easy to collaborate with and should do great things with his business ventures.

Brittany Leschasin Source: LinkedIn

Member since January 2012