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Clarity

Jonathan Berthold

Montreal, Canada

VP of Customer Acquisition for PathIQ, a performance marketing agency. Paid media expert, SEO specialist, and CRO guru. Contains a wealth of knowledge regarding all facets of digital marketing and has worked on launching campaigns for all types of businesses. Has deployed large-scale inbound marketing campaigns and developed in-house teams for SEO, PPC Advertising, email, content marketing, and social media marketing.

$2.50/min

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Digital Marketing Social Media Marketing PPC Marketing Email Marketing Inbound Marketing SEO Search Engine Optimization (SEO) PPC E-commerce SEO Amazon

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Ecommerce Strategy

Ecommerce marketing specialist trained in all elements of growing a new business. Has handled all aspects of mapping out customer acquisition strategies, lead nurturing, and retention. Experience has come from helping both established online brands and new ecommerce startups.

PPC Advertising

Media buying professional with over 8 years of experience managing hundreds of paid advertising campaigns. Extensive experience with all of the following platforms: Google Ads, Microsoft (Bing) Ads, Facebook, Twitter, LinkedIn, Native, Programmatic, etc. Know the ins & outs of advertising platforms & how to effectively optimize campaigns to drive costs down and increase conversions.

SEO

Built and managed hundreds of SEO strategies for a digital marketing agency over the course of eight years. I have helped bring websites back from the depths of Google's purgatory to become money-making machines. Tactical knowledge regarding all facets of SEO: content, technical, structural, link building, and local.

Social Media Marketing

From the ROI-driven aspect of social advertising to cultivating an engaged audience via organic campaigns, I have helped businesses of all kinds launch successful mandates on a variety of social media platforms. With a keen focus on ROI-generating tactics, I've helped turn campaigns from the depths of despair to reach ROAS targets and more. Over $5M managed in advertising spend + managed contests & strategy that have helped brands generate millions of followers.

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Jonathan Berthold answered

Must-have information on a PPC agency website

Hello!

When it comes to building a website in this space, clients typically are looking for the following bits of information:

- Experience: how many years have you been operating? How many satisfied clients do you have?
- Case Studies: this is an integral aspect of any website in the agency space. Having tangible results for prospective clients to evaluate reinforces the notion that they should work with your agency.
- Social Proof: linked to case studies, but having 100% verified testimonials featured on your website is essential.
- Authoritativeness: this can be exhibited via website content, either within your main service pages or featured on the blog. It's imperative to give potential leads a sense of your markeitng process and what to expect.

Remember, your goal with a new website is to cultivate leads organically. Your homepage should be a giant advertisement with enough content to rank for more general terms and enough "pizzazz" to showcase your experience and past successes. Keep long-form content regarding sub-services to inner pages, which can be used to rank for more competitive keywords.

I'd be glad to go over this process in more detail over a call. It's actually been an interesting subject of discussion internally as we have various departments chiming in on what an agency website should look like, but in the end, you need to be aware of your target audience and understand what makes the best first impression.

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Member since March 2020