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Clarity

John Ledoux

Bay Area, California

Marketo Early Adopter. Demand Gen consultant with SMB and Enterprise experience building and optimizing the lead funnel. Demand Gen considerations in sales, marketing, and product.

See my LinkedIn profile for more details: http://www.linkedin.com/in/johnledoux/

$4.17/min

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11 Reviews

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Landing Page Optimization Conversion Optimization Digital Marketing Strategy Demand Generation Online Lead Generation Marketo Inbound Lead Generation Sales Funnel Optimization Lead Management Marketing Operations

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Demand Generation & Inbound Marketing Strategy

Founder and chief partner of dedicated demand gen consultancy, LeadMob. My goal is to provide expert guidance on anything demand related: From marketing automation platform selection, to where to start spending marketing/sales budget, to how to optimize the sales lead workflow. I take pride in being a growth hacker who can generate interest leveraging multiple cost-free digital marketing tactics to generate quality leads.

Content Marketing

Is your content mapped to the customer buying cycle? Is your content moving prospects forward in the buying process? Do you have content? What content do you need in order to understand where your prospects are at in the buying process so sales can have warmer conversations?

I'm here to help you understand where to focus your efforts. Whether it is the first piece of content, the middle funnel piece of content, or long term content creation, my goal is to help you gain clarity on what your first and next steps should be to achieve your traffic, demo, and sales goals.

Marketing Automation

Looking for guidance on how to think about marketing technology as part of your organization?

I have experience in helping companies clear through the clutter and think about the long term value of marketing automation and how to generate positive ROI from it. I provide guidance on everything from technology integrations, to how to think about operations, to how you should mold your organization to adapt to this new strength.

I've helped both small and enterprise level companies wade through the marketing technology adoption process.

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Reviews 11

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Reviews

As CrossCap's Senior UX/UI Designer and working the next office over, I know John as a focused, determined, and loyal co-worker who took the lead to accomplish his goals despite being resource constrained. From the moment John joined CrossCap he embodied leadership and confidence, and it was clear he has a high marketing IQ. He is a very likable person and is fun to be around. He was an incredible asset to have at CrossCap and will be greatly missed. I would highly recommend him for any company looking for a great marketing leader that is driven, a great communicator and who is a self start type of person.

Drew Bridewell Source: LinkedIn

John's energy and explicit passion for demand generation are what really makes him stand out from other marketers. He is a dive in and get it done kind of guy, and has the ability to strategize and execute simultaneously - a true talent! He knows his B2B marketing and sales ops like the back of his hand, and is an expert in lead nurturing. His energy is infectious and inspiring to his colleagues. I would happily work with him again given the opportunity.

private private Source: LinkedIn

John was my strategic partner on several key accounts (McKesson, Perforce, BioRad) and therefore I am very familiar with his superior work and leadership. Not only is John a member of the marketing elite, he also has a great personality and is fun to work with. Here's the thing - John has a unique mix of strategic vision, creative insight and measured execution that make him the ultimate demand generation hire. This is very rare. His contribution on our joint accounts has lead to significant impact on revenue growth and market influence on the targeted territories. I still enjoy sharing demand gen best practices (and jokes) with John and hope that we get to work together again soon.

Claire Rhoads Source: LinkedIn

I have enjoyed working with John on multiple projects and I have to say this guy knows content marketing. The content he's inspired has an eye toward the right demographic, with the right message, at the right time. John is clearly focused on conversion in everything he does and the results speak for themselves. I look forward to working with John again in the future.

Britton Manasco Source: LinkedIn

I had the pleasure of working with John during his time at WANdisco. Not only is John a passionate and charismatic leader, looking out for the business at every moment, but he’s also a fantastic mentor. In just a few short months, John turned a non-existent marketing unit, into a full-fledged demand generation machine. He set the vision for future funnel growth and established a great working relationship between sales and marketing that will no doubt have a significant impact on revenue. I hope our paths cross again soon.

Natalie Bonifede Source: LinkedIn

John and I worked closely together on strategic sales initiatives, and in so John brought a great deal of demand generation experience and intelligence to lead the discussions. John truly cares about aligning sales and marketing and makes every effort to do so. He has a clear grasp on both sales and marketing’s needs. In addition, his vibrant personality and his communication style make him very easy to work with. It was a pleasure and I hope that our paths cross again soon.

Jack DeLorey Source: LinkedIn

I’ve had the distinct pleasure of working with John Ledoux for more than three years, at two different companies - both in marketing and demand generation capacities. To describe John as a fun and exciting colleague that brings a positive energy to the workplace would be an understatement. Beyond his great personality, his high level of expertise in both marketing and demand generation rival even the most seasoned marketing executives and “thought leaders.” As a marketing coach and leader, John trustfully inspires and influences his clients and colleagues to success. He is well thought out and provides on-point strategic leadership and direction. Above all, he is an excellent collaborator. His strong social skills work well with internal teams, especially sales – ultimately leading to strong sales and marketing alignment. As an individual contributor, his campaign execution and best practice know-how are unmatched. In all John takes marketing to the next level, mixing science, technology and creativity to measurably impact accountability, conversion, and revenue. He is an inspiration and a great motivator and I hope that our career paths cross again soon.

private private Source: LinkedIn

I had the pleasure of working with John during his tenure at SalesTeam Live. He was responsible for the launch of complex programs under tight deadlines and he handled the details of these projects extremely well. He is very organized, has great communication skills, and always looks at challenges from various angles with an eye towards a “win/win” outcome. I hope that our paths will cross again soon.

Susan Snyder Source: LinkedIn

John is a true, passionate student of marketing. His excellent business acumen gives him the ability to take unclear business objectives and turn them into strategic marketing initiatives that benefit the bottom line of the organization. He is a great facilitator, listener, and communicator. He is charismatic, decisive, and well thought out, making him a great project leader. John’s passion for marketing is evident, not only in his caliber of work, but also in his eagerness to continue learning and improving. In addition, John is an overall great person to be around. He is fun, professional and brings a great deal of positive energy to the workplace. There’s no doubt in my mind that John will be very successful wherever he goes. He’s been an incredible asset to our company and I would hire him back in an instant.

Haider Nazar Source: LinkedIn

John is a smart, creative and committed employee who learns fast and can be counted upon to deliver. When he first arrived to work for me, he was not familiar with many of the concepts of product management in general or with our niche in particular, but within a couple of short months I was clearing out large projects from my plate, handing them over to John, and letting him run with them. John was an asset to have on my team and I would hire him again in a heartbeat.

Ali Nazar Source: LinkedIn

John uses innovative thinking to solve issues, is always enthusiastic, and brings a strong knowledge of marketing to our fund-raising campaigns. He has always been willing to volunteer and graciously offer his free time to help promote the goals of the Lambda Chapter of Kappa Delta Rho. Further, John has a open, friendly personality and is able to quickly and easily connect with others and make them feel at ease.

Aaron Burke Source: LinkedIn

Member since June 2014