Personal branding is definitely a wise idea.
Now when it comes to weird or unusual names or spellings there are several tactics you could try.
The first one is quite simple: CHANGE YOUR ACTUAL NAME.
It may seem a bit drastic, but it is always an option and it is important not to limit your thinking processes be imposing limitations.
The second thing that you could do is create a simple and catchy nickname that is easy and fun to remember. If your name is Boris Peetrowichski and you know how to keep website visitor engaged and interacting with the page rather than just immediately click the back button causing a high bounce rate with no website wants than you might brand yourself as "Bounce Rate Boris - king of visitor engagement"
P.S. I know that "Bounce Rate Boris" is a lame nickname but hopefully you get the general concept.
Alternatively, you could associate your name with a particular keyword and make should they always occur together in the sentence. My good friend Steve Wiideman did this with the search term SEO Expert. Now his last name is a little unusual (it's pronounced Weed - Man}.....Sorry, Steve, but it is a weird spelling. Now if you go to google and do a search for "SEO Expert" you will see him at the top of the organic results where he has kept it there for almost a decade now. Now with a seo phrase like that, trust people learned how to correctly spell and pronounce him name quickly .
Feel Free To Call me with any additional questions at anytime.
Warmest Personal Regards,
Joel Glenn Wright