My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads.
Some of the ways Periscope is being used:
-As a live consulting "show" where experts answer questions from social media sites such as Twitter.
-To provide behind-the-scenes content.
-To humanize themselves, further build relationships with their customers, and cultivate loyalty.
Those are just a few. There are many more applications depending on your industry and business goals. If you have any further questions, don't hesitate to reach out!