At my core, I am passionate about making positive change happen.
Over the years, I have come to believe that we need to go beyond articulating the business case to change minds about social and environmental issues. We also need to build an emotional case, to facilitate the “aha” moments that can shift hearts and lead to real, lasting, sustainable change. Strong communications and community building play a role in this, but so do the emerging science of behavior change and a strong understanding of what makes change "stick".
This is why I launched Reconsidered in the summer of 2017, and it is the driving force behind my work with future-oriented organizations like Etsy, Tommy Hilfiger, Fashion for Good, Nest, Holstee and the Cradle to Cradle Products Innovation Institute.
My experience is centered in strategy development, program management, strategic communications, stakeholder engagement, impact measurement, reporting, digital media and marketing, with a particular focus on corporate social responsibility, environmental sustainability, human rights and artisan enterprise. Over the past decade, I have approached the social impact space from a number of different perspectives — as a journalist, as an entrepreneur, as an academic, in-house at a Fortune 500 company and now as a consultant. I spent several years managing corporate responsibility communications and stakeholder engagement at PVH Corp. (an $8B apparel conglomerate with brands including Calvin Klein, Tommy Hilfiger and Speedo) and have worked on sustainability initiatives with EILEEN FISHER, West Elm, the NYU Stern Center for Business & Human Rights and the World Wildlife Fund. Previously, I founded a social enterprise selling artisan goods made in Cambodia; led Content and Community at Quirky, an open innovation platform for invention ideas; and worked as a freelance consultant and travel writer across nearly 60 countries.
I have an undergraduate degree in History from Princeton University and received my M.B.A. from New York University’s Leonard N. Stern School of Business. Location-independent, I split my time between Amsterdam and the United States together with my husband Dave.