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Clarity

Jen Wojtaszek

Canadian CPG Founder. Founder of BetterBrie, a plant-based cheese brand scaled into retail across Canada. Previously built and exited Future of Cheese (~$5M+). Recognized as one of TD Canada’s Top 100 Game Changers and Veuve Clicquot Bold Future Award nominee. Focused on helping founders turn ideas into real, retail-ready products!

$1.67/min

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Startup Consulting Business planning Entrepreneur Business Strategy Brand development Food & Beverage Retail Industry

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Getting Into Retail for CPG Brands

I help founders take their product from idea or early traction to getting on retail shelves.

We can cover buyer outreach, positioning, pricing, packaging, and how to approach distributors. I’ll walk you through what retailers actually look for and how to avoid common mistakes that prevent brands from getting picked up.

You’ll leave with a clear plan on how to approach retail and what to do next.

Why Your Product Isn’t Selling in Retail

If your product is already in stores but not moving, I’ll help you quickly identify why.

We’ll look at pricing, positioning, shelf presence, and in-store strategy, and I’ll give you clear, actionable fixes to improve sell-through.

This is ideal for founders already in retail who need to increase velocity and performance.

Turning a Product Idea Into a Real Brand

I help founders take ideas and turn them into real, market-ready products.

We can cover branding, product positioning, pricing, packaging, and go-to-market strategy, focusing on making the right decisions early so you don’t waste time or money later.

This is ideal if you’re in the early stages and want to build something that can actually succeed in retail.

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Member since March 2026