Co-founder and Creative Director at Red Spark. Former lives in supplier management, customer experience and HR change management. Ultra-runner although it's more like shuffling after 50km.
Putting the user first throughout your product makes you stand out in a crowded market. I'll guide you through user research strategies, how to prototype and iterate your concepts, and how words and images can further support your offer. With over 15 years work experience, including time at large corporates and running my own startups, I can help you tailor your strategy to suit your budget and resources. I've recently completed a UX certification course so can share the latest techniques and theory to ensure you stay ahead of the competition. I'm personally interested in edge cases, or users who fall outside of the norm. By making your website and processes accessible to all, you instantly boost your potential customer base. I've recently worked with a cancer charity and a funeral director to create user interfaces and content that guides users through difficult or emotional journeys.
So many products seem like a good idea only to fail horribly when they reach the real world. I can help you identify your key users, work out what they want and how to tailor your product so your customers can't get enough. Do you remember the first version of the Health app on iPhone? Uptake was pretty slow because they'd left out a feature that affected 50% of potential customers - there was no way to track menstrual cycles. Women looking for apps to help manage and record their wellbeing weren't being served by Apple Health, so they went elsewhere. Even a basic survey of potential users would have revealed this issue and saved Apple a whole lot of time and money, as well as avoided the "tech bro" criticism of the company. I can help you avoid the same pitfalls when taking your product or service to market. Together I'll show you how to identify potential users, how to understand their issues and needs, and how to prototype and refine before fully launching. As well as helping you to conduct this research, I'll explain how to document and record your findings so that you can use the work again and again. Getting a user pack together at the start of your design process means you can link every design decision back to the end-user, and easily create products that delight and satisfy your customers in a way your competitors can't.
