“Oy, gevalt!” my mother said to me years ago. “You’ll starve for sure!”
She was talking about my decision to reject medicine and become a direct mail copywriter -- a copywriter who learned that his work has been featured in two books: MILLION DOLLAR MAILINGS and THE WORLD'S GREATEST DIRECT MAIL SALES LETTERS (four times).
“Why couldn’t you be a rheumatologist like your father!” my mother would shout.
But, ma, I would explain. I’ve created the most successful direct mail package in the history of the Meredith Corporate and the most successful in the history of Rodale's Book Division.
I’ve had a 5-year control for Popular Mechanics, an 8-year control for The N.Y. Review of Books, a 10-year control for Writer’s Digest, and an 11-year control for The National Fire Protection Association.
Indeed, it’s not unusual for me to get love letters like these from my clients ...
"Your direct mail package for More Magazine indexed 200, doubling response. That doesn't happen too often in magazine history and is the first time it's happened at Meredith." --Ellen de Lathouder, V.P. Creative Services, Meredith Corporation
"Your EVERYDAY HEALTH HINTS package now tops our winner's list as the BEST-EVER direct mail package for Rodale books with results 2 to 1 over the standard! In fact, response was so high, we had to change the print run." --Kathi Ramsdell, Promotion Manager, Rodale Press
"Did Jennifer tell you that our Gooseberry Patch Christmas Cookbook package is making Oxmoor House direct mail history? It pulled an unbelievable response - so much so that we canceled our creative test for the next mailing, thinking that it would be wasted money!" — Julie Doll, Promotion Manager, Time, Inc.
In short, if you want advice you can trust when it comes to direct mail creative, I'm a good guy to have on your speed dial.
I look forward to helping you succeed beyond anyone’s wildest dreams.
Just throw a stick and watch me hit the ground running.
Josh C. Manheimer
P.S. If you want to do some background checking, type “direct mail copywriter” into google. Then you’d better sit back and grab hold of your armrests. Out of 500,000 hits, you’ll see, I come out #1.
P.P.S. You can download 21 of my legendary letter leads here: