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Clarity

Jason Cohen

New York, NY

Entrepreneurial, energetic, and award-winning digital marketing leader with 16 years consumer and seven years B2B experience working with Fortune 500 & startups to acquire millions of customers, generating hundreds of millions of dollars in revenue. Sony acquired my startup. I can help you grow and retain your audience.

$5.83/min

1 Call

4 Reviews

25 minutes
Avg. call

Digital Marketing Start-ups Social Media Social Media Marketing Digital Strategy Marketing Strategy Business Strategy Digital Music Digital Marketing Strategy Music Industry

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Digital Marketing for Music and Startups

I've been doing digital for a long time for startups, brands and well-known artists. If you have beginner questions or expert level concerns please reach out

Startup Strategy and Business Development

Positioning your startup in the right way to corner the right market gives you opportunities to scale faster and larger. I can help review your strengths and market to point your company in the right direction.

Answers 3
Reviews 4

Answers

Jason Cohen answered

I manage several musicians. There are so many different approaches for pushing their music. Where do I focus?

My background is in digital marketing. Are you measuring your efforts consistently? If not, you should then look at the data to see what's performing and what's not. Then learn, make changes and repeat. You might have more luck looking at how startups market themselves, "lean startup", validated learning, etc. Also, repurposing content for different online mediums so that they are native to the platform works well. However, the artist needs to actively engage with their audience and have conversations.

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Music Industry

Music Licensing

Digital Music

Jason Cohen answered

Evaluating Co-Founders, How did you do it?

Understand their background and ask them to give examples of what they did. Ask questions that define their character. Ask them what their goals are and why they would want to be involved in starting a company. Do these things align? If they do, agree to do a three month trial period to see if you can actually work together.

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Recruiting

Founder

Product Design

Jason Cohen answered

Can i reach all users from one specific country in Facebook?

This setting is in the ad manager. If you're looking for a certain nationalistic feel you should also target people that are politically active. Facebook offers this option as well for certain countries.

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Facebook

Facebook Marketing

Promotions

Reviews

Jason is extraordinarily hard-working. He is able to not only manage a host of projects simuiltaneously, but also delegate work with efficiency.

Kimberly Puletz Source: LinkedIn

Jason is an incredibly hard-working, passionate technology and marketing professional. He understands the detail of execution and fights to produce results everyday while also possessing a knack for strategic thinking and the bigger picture,

Matthew Siegel Source: LinkedIn

Jason is one of those rare individuals that always asks the question, "is there a better way?". Mix that with his strong marketing skills, Jason will make any endeavor he is involved in a success. He is smart, dedicated and extremely talented and I am happy to have had worked with him at D'Addario and continue to work with him with him on his new project Peg.

Troy Polsley Source: LinkedIn

I had the pleasure of working with Jason while in my role at Sony overseeing their Business Development group. Jason is an innovative and strategic thinker who has proven himself to be a ahead of the curve in everything he focuses on. I can recommend Jason without reservation.

Gregg Bernard Source: LinkedIn

Member since January 2014