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Expert

Jason Abbott

Winnipeg, Canada Area

Canadian entrepreneur, mentor, and early stage seed investor. Founder Launch Coworking, Oi Furniture, and Max Analytics. I bring ideas to market through sound planning, strategy, marketing, and execution.

$1.67/min

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8

Calls

3

Reviews

Social Media

Social Media Marketing

Online Marketing

Marketing Strategy

Public Speaking

Manufacturing

Strategic Planning

Business Strategy

New Business Development

Event Management

Member since December 2012

Areas of Expertise

Reviews 3
Answers 5

Social Media

Social Media Marketing

Online Marketing

Marketing Strategy

Public Speaking

Manufacturing

Strategic Planning

Business Strategy

New Business Development

Event Management

Clarity

Jason Abbott

Winnipeg, Canada Area

Canadian entrepreneur, mentor, and early stage seed investor. Founder Launch Coworking, Oi Furniture, and Max Analytics. I bring ideas to market through sound planning, strategy, marketing, and execution.

$1.67/min

8

8 Calls

3

3 Reviews

26 minutes
Avg. call

Social Media Social Media Marketing Online Marketing Marketing Strategy Public Speaking Manufacturing Strategic Planning Business Strategy New Business Development Event Management

Call me to talk about

Marketing Strategy

I have over a decade of experience in the marketing industry in Canada.

Furniture Manufacturing

Having spent over five years nurturing a novel furniture design from idea to market I have experienced the manufacturing process from idea to showroom floor. I know the steps required to bring furniture and accessories to the North American market.

Answers 5
Reviews 3

Answers

Jason Abbott answered

Suppose today you started with no money in your pocket because you spent it all on product development. How would you market it with zero budget?

Find distribution channels and sell, sell, sell. If your selling a retail product see if you can sell it on Kijiji, Craiglists, Ebay, or Amazon.

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Marketing Strategy

Growth Hacking

Growth Strategies

Jason Abbott answered

How do I become a consultant?

Understanding your value is the cornerstone of your future consulting practice. The who and why are people going to hire you has to be obvious. Once you've figured out your value then you need to assign a price that is consistent with that value. Here is my example: http://catapultgrp.ca/engagements/

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Coaching

New Business Development

Pricing Strategy

Jason Abbott answered

About to launch our new eCommerce website selling well priced unique watches. What is the best initial marketing strategy to use with minimal cost?

Without knowing your definition and intent behind "marketing strategy", you've asked a loaded question... I'll take a leap and assume you're looking to get the word out about your new site. With that in mind, and also presuming you know who and where you customers are, you'll want to focus your 'free' time reaching out to bloggers and media that care about unique watches. With an effective approach to these key influencers you might earn some 'free' publicity to their followers and fans.

Also, fathers day is coming up and their are a lot of writers looking for new and 'unique' fathers day gifts.

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Online Marketing

Social Media Marketing

Marketing Strategy

Jason Abbott answered

New idea. Better to get a provisional patent with risk so I can start selling/manufacturing, or to get a full utility patent now with more protection?

Regardless if you have a provisional or utility patent the most important thing is customers. The earlier you can sell to customers the more leverage you'll be to have to license your idea to a larger brand. As such, I would recommend you apply for your provisional patent and work smart to acquire customers and their feedback in the 12 months that you'll have.

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Business Strategy

Patent Strategy

Entrepreneurship

Jason Abbott answered

What is the best way or any resources besides obvious ones (alibaba) to find textile (fabric) manufacturing here in the US or abroad?

Depending on if you're looking for custom textile manufacturing or just looking to find a textile line to buy and use will impact your approach to finding the solution your looking for. In either case, I would suggest you visit your local re-upholstery shops. Visiting 2-3 of these shops and asking them who they buy upholstery from will quickly help you understand who the manufacturers, distributors, and brands are.

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Manufacturing

Textiles

Reviews

Jason's swiftly shared expertise will likely have a tremendous impact on my new business. Highly rewarding call! Will schedule a follow-up soon.

Fabian Geyrhalter Source: Clarity

I had a great call with Jason. He provided me with a candid take on the issues I was interested in discussing and suggested some next steps that I think will be very useful.

Cina Hazegh Source: Clarity

Jason gave us valuable insight of the market and made a very interesting suggestion for our marketing approach.

Konrad Holubek Source: Clarity

Member since December 2012