Manage multi-million dollar budgets for lead generation and marketing automation within the higher education space. Provided digital marketing expertise to multiple non-profits and start-ups.
Managed and grown an inbound lead budget from $6MM to $11MM over 15 months, improving funnel KPIs the whole time. Grown social community audiences on average of 23% YoY. Manage a database of 3.5MM contacts and implemented conversion focused marketing automation campaigns.