Over 25 years I have helped many ambitious startups and enterprise companies launch successful digital products, attain product-market fit (PMF) early, while accelerating innovation, speed-to-market and helped ongoing product development. Unfortunately, many common methodologies are misunderstood and shortcut approaches don’t really work. Defining a software solution before understanding end-user pain, leads to solution-centric software which does not resolve any customer problems. Much like a hammer looking for a nail. This leads to startup founders and product owners building a failed MVP and then raising additional capital to fund the expensive product pivots, as popularly known, in hope of finally finding Product-Market Fit (PMF) using the unstructured customer insights they received while presenting their poorly thought out MPV. It is reported 55% Startups have reported needing to pivot to avoid failure. Most startups aren’t able to raise additional capital and fold as a result. Over 90% of startups fail, where there are many reasons for that which include, poor project management (47%), product quality (52%), product market fit (53%), user experience (33%), team communication (57%), poor requirement gathering (40%) and stakeholder misalignment (32%) to name a few. Only 16% of the software projects are completed on-time and within budget. That’s right only 16%. Yet, a number startup are becoming part of failed software project statistic. We want to change that. The solution is Innovation Accelerator. This is a proprietary process that I have built with my team after building over 1000s software products and over 150 successful digital product launches. I have to admit I was doing it wrong early on myself. I know what to avoid to attain startup success. Unfortunately, many common methodologies are misunderstood and shortcut approaches don’t really work. Defining a software solution before understanding end-user pain, leads to solution-centric software which does not resolve any customer problems. Much like a hammer looking for a nail. This leads to startup founders and product owners building a failed MVP and then raising additional capital to fund the expensive product pivots, as popularly known, in hope of finally finding Product-Market Fit (PMF) using the unstructured customer insights they received while presenting their poorly thought out MPV. It is reported 55% Startups have reported needing to pivot to avoid failure. Most startups aren’t able to raise additional capital and fold as a result.