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Expertise

$1.67/min

Public Relations

New Arrival

Created 12 years ago in Sales & Marketing / Public Relations

Acted as the prime media point-of-contact providing press releases and expert opinion to leading media outlets including The Wall Street Journal, The LA Times, The Washington Post, The Globe & Mail, Ad Age, Marketing Magazine, CNN and Entertainment Tonight

Howard Lichtman

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Founder, Lightning-Group, specializing in "Paths to New Revenue" strategies and "Virtual Chief Marketing Officer" services. Co-founder, Ethnicity, Canada's leading multicultural marketing strategy and implementation company. Created American Express “Front-Of-The-Line” Program Pioneered screen advertising medium Teaches Ryerson: “How To Launch An e-Business” Coordinated $1 mil convergence program for CanWest Provides strategy for Schuluch School of Business international marketing Revitalized and managed advertising media placement agency Sold largest sponsorship ever for live theatre Spearheaded the technology for Loblaw's database marketing Facilitates CEO Roundtables Coordinates marketing, sponsorship, programming and media relations for Taste of the Danforth Authored marketing "bible" on how to market to Canada's ethnic mosaic

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Reviews (1)

Howard Lichtman is one of the most talent marketers I have ever come across. His vision and insite consistently produce highly creative, strategic and action oriented ideas. Most importantly, Howards talents, experience and ability to get things done have always generated expected results and often times have gone beyond.

Source: LinkedIn Steven Goldhar Sep 17, 2013