Work Profile:
Responsible for driving market-share growth and optimizing P&L for India's largest online travel aggregator (MakeMyTrip): Annual topline worth USD ~5.5 bn delivering USD ~70 Mn EBITDA annually. Experienced in cross-border alliances & scaling operations in fast-paced digital ecosystems, USD 28 Mn+ annual impact added to current employer’s bottom-line via initiatives spanning user acquisition, product-led growth, and supplier optimization.
Responsibilities:
> Led a team of 5 to drive growth for Ex-India flights for MakeMyTrip; grew volume at ~40% CAGR (market-leading growth) over the past 2 years, thereby increasing market share from ~10% to ~19% currently
> Architected a system to integrate discounted fares from offline agents and GCC-based aggregators, improving conversion by ~8% and contributing USD 3.7 Mn annually to bottom-line
> Assisted in MakeMyTrip flights business launching globally; New system architecture built to enable display of content/pricing in local currency (basis user IP) thereby unlocking availability on global meta channels (Google Flights, Wego, etc.), 7% contribution currently to volume, expected to increase to ~20% in 18 months
> Delivered USD 2 Mn+ in annual cost savings by implementing a Push-UPI payment flow (mobile-based instant payment solution), reducing share of high-cost payment gateways
> Launched industry-first product: 'Zero Cancellation' thereby enabling customers to cancel their flight for free; driving a 12% uplift in new-user acquisition & delivering USD ~3 Mn annual impact
> Ideated & launched an industry-first Part Payment solve; enabling customers to pay only 15-20% of their airfare upfront and remaining few days before travel, thereby enabling affordability; 4% incremental volume delivered
> Led channel partnerships for flights; managed integration of flights business with partners like Amazon, Skyscanner & Google Pay; currently contributing ~15% to overall volume
> Built & scaled ad partnerships with global airlines (Emirates, Etihad, etc.) launching propositions like "Sponsored Flights" & "Airline Store" products which delivered 20x ROAS & added USD ~1.5 Mn to revenue
