Goran was hired by Putnik GmbH as internet marketing & analytics consultant.
I managed him directly during both phases of his engagement – while he worked as an external associate and as an in-house member, alongside with WebPro crew.
Goran’s primary tasks were:
- To improve online advertising, analytics and reporting practice,
- To evaluate and develop marketing channels on social media,
- To optimize sales funnels and bust conversion rates,
- To provide feedback for website redesign with focus on overall user experience, SEO and other relevant factors.
He showed great expertise and exceptional results.
After AdWords account reorganization for Putnik Group, he managed to achieve the same level of monthly sales with 1/4 of previous AdWords budget.
After re-arrangement of advertising campaigns for Kredit Center, he managed to increase number of conversions by more than 70% with the same budget.
After he created concept for Facebook photo contest “Na kraju leta nagrada te čeka” and executed the whole campaign, he managed to organically increase number of fans from 1,500 to 15,000 in just two months.
Goran also gave tremendous contribution to Intertravel’s website redesign by creating IA wireframe for 17 types of landing pages along with instructions for better SEO and UX.
The list of his merits is huge and these are just hand-picked examples.
Goran is reliable and knowledgeable marketing professional with strong analytics skills. He is able to work under the pressure, to provide actionable insights and “out of the box” thinking that makes sense.
Moreover, he is a good friend and colleague.
I strongly recommend Goran for any kind of marketing, analytics, usability and copywriting tasks.
Bojan Aleksic
