Disaster Avoidance Experts, LLC (Columbus, OH) - CEO and Co-Founder, 2018 - present
Gleb Tsipursky, LLC - CEO and Founder, 1998 - 2018
● Help leaders and organizations avoid business disasters via future-proofing, decision making, and cognitive bias risk management
● Specializing in helping forward-looking leaders avoid dangerous threats and missed opportunities
● Do so through a proprietary methodology based on groundbreaking behavioral economics and cognitive neuroscience research, combined with over twenty years of pragmatic business experience as a consultant and coach
Selected List of Key Accomplishments
● Helped a Fortune 200 semiconductor manufacturing company determine its back-to-office strategy after widespread vaccination became available, and helped implement that policy and the attendant change management of systems and culture, resulting in cost savings of 17% and employee retention boost of 12%
● Helped a Fortune 1000 insurance company business unit make a complex Go-to-Market strategic decision that resulted in a well-targeted product launch campaign that outperformed expectations by 11%
● Helped a major hospital realign its strategy to adapt to the COVID-19 pandemic, ranging from the need to cope with the pandemic itself to the financial burden of losing many elective surgeries, enabling it to cope with a financial deficit of over $50 million without layoffs
● Helped a Fortune 200 real estate services company determine its strategy for helping clients return to the office and manage hybrid offices, improving client satisfaction by 23%
● Helped a direct-to-consumer nutritional supplements company refine its customer retention strategy, improving customer retention of subscription clients by 17% over 12 months
● Helped an engineering services company improve its Go-to-Market strategy by getting engineers to sell the company’s services effectively by using research-based strategies to align employee incentives with organizational priorities, and helped with the change management involved in shifting culture, resulting over the next 12 months in an increase of sales volume of 19% percent and top-line growth of $8.5 million
● Helped a regional insurance company successfully manage the acquisition and integration of a smaller regional insurance company as part of an expansion strategy, leading to cost reduction of $3.3 million over 18 months while retaining over 96% of the clients and ensuring a smaller-than-anticipated revenue loss
● Litigation consultant on addressing bias in decision making on a government procurement bid protest with $23 billion at stake
● Helped a pharma company with its Go-to-Market strategy to integrate behavioral science-based tools into their marketing approach for an existing medication, resulting in a 6% improvement in sales and 14% reduction in marketing costs over 18 months
● Helped a health system with several hospitals revise their strategy to adapt to political uncertainty around insurance policy changes, leading to a prevention of more than $7 million in losses
● Helped a major retailer determine its risk management strategy in expanding into Russia by assessing country-related risks and opportunities, leading to a successful launch of a $68 million expansion
● Helped a Fortune 1000 manufacturing company business unit, which wanted to use a big data set on customer behavior and machine learning algorithms to improve its Go-to-Market strategy, to create effective techniques using behavioral science-based strategies to nudge customers ethically to make effective shopping decisions, resulting in a revenue growth of $7.8 million over the next 12 months
● Helped a software-as-a-service company with its Go-to-Market strategy, achieving an increase of 25% in sales volume and gain over $11.8 million in top-line growth in 15 months by motivating and incentivizing software engineers to do more to sell the company’s services and to provide customer service after the sale using research-based strategies to help align employee incentives with organizational priorities, and helped implement that policy and the attendant change management of systems and culture
● Helped a quickly-growing medical technologies company successfully manage the acquisition and integration of two smaller firms, leading to cost reduction of $8 million in 12 months while retaining previous revenue levels
● Helped an adult-oriented university realign its strategy to adapt to the COVID-19 pandemic, consolidating its on-campus offerings and shifting much more to virtual learning, and helped implement that policy and the attendant change management of systems and culture, leading to cutting costs by $2.7 million per year
● Helped a Fortune 300 company North American business unit pivot to working from home in the context of COVID and address “work-from-home” burnout, and helped implement that policy and the attendant change management of systems and culture, resulting in a 23% increase in retention
● Helped a late-stage software startup make a major decision to have the founder move from the CEO role to the Executive Chair of the Board, and then choose a professional CEO from among a number of well-qualified candidates, with the new CEO successfully cutting costs by 18% and improving revenue by 14% over the next 12 months
● Helped a department in a mid-size financial services firm realize a total annualized gain of $3.1 million by identifying and resolving a series of judgment errors that caused systematic problems with project implementation and execution through training and policy changes informed by behavioral economics, and helped implement that policy and the attendant change management of systems and culture
● Helped a Fortune 1000 retail company business unit evaluate the future of automation and machine learning/AI and determine its strategy in this area, resulting in an estimated cost reduction of over $17 million over 48 months
● Helped a major nonprofit with over 6,000 employees improve its stakeholder engagement practices, with training participants reporting an average 27% improvement over 12 months in their stakeholder engagement outcomes
● Helped a financial services company address conflicts between older and younger employees, leading to an increase in retention of 19 percent of employees under 35 over 24 months
● Helped an auto original equipment manufacturer gain over $1.7 million in net profits over 18 months by helping a unit’s senior management improve performance through implementing optimized decision-making processes
● Helped a US-based software company of 700 people successfully acquire and manage the integration of a 60-people company in Estonia, leading to cost savings of $1.3 million over 12 months
● Helped a clothing retailer address insufficient diversity in hiring through creating a research-driven structured hiring process that addressed unconscious bias and resulted in an increase of 22 percent in diversity among new hires
● Helped a software firm gain over $5.4 million in net profits over 12 months by switching to a new performance management system while addressing unconscious bias, and helped implement that policy and the attendant change management of systems and culture
● Helped a mid-size cybersecurity company determine and execute its expansion strategy of catching up to and overtaking competitors using machine learning/AI technology, resulting in a growth of its customer base by 11% in 12 months and improving customer retention by 28%
● Helped a mid-size manufacturing firm address the suspension of its government contract due to insufficient diversity in its leadership team, leading to the renewal of a $12.3 million annual contract
● Helped a mid-size manufacturing firm successfully manage the acquisition and integration of a smaller manufacturing firm as a way to enter a new market, leading to successful achievement of goal of market entry and revenue growth of $4.7 million in 24 months
● Helped a health system of several hospitals develop a mentoring program for new supervisors to address unconscious bias, and helped implement that policy and the attendant change management of systems and culture, leading to an increase in promotion success by 35 percent for all supervisors and 47 percent for minority supervisors
Sample Client List
Aflac
Applied Materials
Entergy
Grange Insurance
IBM
Jones Lang LaSalle
LendingTree
Nationwide
Nationwide Children’s Hospital
Outreach Corporation
ProMedica
Royal Canadian Mounted Police
Reckitt
The Columbus Foundation
US Defense Health Agency
World Wildlife Fund
Wells Fargo
Xerox
