I bring over 17 years of experience in entrepreneurship, product development, and marketing to the table. I am passionate about leveraging technology, ADHD awareness, and music performance.
I bring over 17 years of experience in entrepreneurship, product development, and marketing to the table. My journey has been marked by a relentless pursuit of data-driven decision-making, aligning sales goals with marketing strategies.
My team and I have restructured our marketing approach, leading to a 12x increase in leads generated by our automated system - accounting for 97% of all new business. This success is rooted in my expertise across leading marketing automation platforms including Eloqua, Hubspot, Pardot, and Marketo.
In my previous roles as Head of Marketing for Endpoint Clinical and VP of Marketing at Nexaweb, I honed my skills in strategic planning, upstream marketing, online advertising, and lead generation. These experiences have shaped me into a leader who thrives on creating innovative solutions that help commercial teams operate more efficiently.
I am passionate about leveraging technology to support all areas of a company's marketing efforts.