Operator, founder & strategist. Ex-BCG, IBM, EY. Founded eCommerce venture in FMCG from scratch. Led OTA to AU$100M+ TTV. Commercial growth, pricing and transformation across FMCG, travel and eCommerce.
I help founders and operators build commercial engines that scale — across pricing, revenue growth, customer strategy and market entry. 30+ years across BCG, IBM and EY, combined with hands-on operating experience: founded an eCommerce venture in FMCG from scratch and led an OTA to AU$100M+ TTV. I understand transformation from both sides — as the consultant who designs it and the operator who lives with the consequences.
