Marketing Strategist with a focus on Conversion Rate Optimization. I help companies and e-commerce retailers improve their on-page design with the goal of increasing revenue.
While many businesses use Google Analytics (or CrazyEgg, HotJar, Heap and other tools) on their websites and campaigns, most of them are far from tapping the full power of those tools because they don't tie them to strategic objectives.
In this call I help you do the reverse, more logical process: figuring out the business objectives for your website and campaign, developing a measurement plan, and using the different parts of your analytics setup to put together custom reports and dashboards that you can then reliably use in your day-to-day decision making.
In this conversation I'll help you figure out elements in your website, campaign or landing page that you can A/B test to improve conversions.
After the call, you will get an e-mail with a summary of the consultation and links to the tools I have recommended.
Well, it's an advertising buzzword at this point, because the word "system" sounds efficient.
But usually what those coaches mean by it is that they help small businesses streamline their lead generation by teaching them how to put in place automated marketing and sales processes – usually involving content marketing, email sequences/drip marketing, automated webinars, and other tools that don't require full-time human attention and help populate a sales pipeline.
It's not a bad word per se, but do always check what their "system" is based on, just to make sure that all you get isn't obvious information that you could have gotten for free.
