Streamline Your Web Analytics

Created 9 years ago in Product & Design / Metrics & Analytics

While many businesses use Google Analytics (or CrazyEgg, HotJar, Heap and other tools) on their websites and campaigns, most of them are far from tapping the full power of those tools because they don't tie them to strategic objectives.

In this call I help you do the reverse, more logical process: figuring out the business objectives for your website and campaign, developing a measurement plan, and using the different parts of your analytics setup to put together custom reports and dashboards that you can then reliably use in your day-to-day decision making.