Over thirteen years of experience in the digital field in the Middle East. Heading Digital at Grey MENA over the last nine years, I have helped launch, rebrand and manage online channels for the world's leading brands including Nokia, Visa, Danone and Pantene. I have a strong creative background and solid strategic and marketing experience in telecom, blue chip, nutrition and FMCG. Helped clients establish online identities and strategies across web, mobile and social media.