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Clarity

faisal siddiqui

london, uk

London based, Director of Innovation and Creative Consulting at Prophet Brand Strategy. I've worked in 14 different countries with clients like Samsung, Turkish Airlines, Al Jazeera, FIA Formula E a few banks, a couple telecoms and a kind of famous rapper.

$10.00/min

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Brand Strategy Personal Branding Brand development Brand Architecture Brand Management Brand Awareness Strategic Communications Corporate Branding Branding & Identity Brand Positioning Strategies

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Brand Strategy

A brand strategy is not simply an articulation of your objectives, outcomes or what makes you different - e.g. 'the most customer centric car hire business in the world.' Rather, it defines the means by which you will achieve it - e.g. 'we try harder.' That's an AVIS example in case you were guessing. A brand strategy therefore serves as a policy that guides decision making both internally and externally. When done correctly, brand becomes a powerful intangible asset that contributes to business performance and to the bottom line.

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Member since February 2017