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Expert
MenuErin Lopez Beauty Industry eCommerce and Buying Expert
I have 14+ years in Cosmetics/Beauty industry working for Sephora where I managed 60+ makeup and fragrance brands growing their direct online sales. I launched 30+ Fragrance and Makeup brands. After Sephora, I managed eRetail accounts (Sephora.com, Ulta.com, Nordstrom.com, Beautylish.com and Revolve.com) for makeup brand BECCA Cosmetics acquired by Estee Lauder Companies. Currently, I provide Shopify optimizations/Site U/X, Email Marketing set up and management and SMS channel set up and management for my DTC beauty clients.
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3
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Areas of Expertise
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EL$5/min per minute(5)Beauty Industry | Sephora.com | Ulta.comErin LopezCreated 6 years ago in Industries / E-commerceI'll discuss all things beauty, eCommerce, and retail. I have worked with over 75+ makeup/fragrance/nail/skincare brands have firsthand experience with Sephora.com, Ulta.com, Nordstrom.com, Beautylish.com.Erin Lopez(5)
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EL$5/min per minute(5)Shopify | Shopify Plus | DTC BeautyErin LopezCreated 4 years ago in Technology / OtherTactical strategies for managing and improving your Shopify/Shopify Plus store. About me: I work with DTC beauty/wellness/lifestyle brands on Shopify and Shopify Plus. I have project managed builds and redesigns and I have implemented a vast tech stack of third-party apps/integrations across Email, SMS, Ratings & Reviews, Loyalty, Customer Service, and other UX apps.Erin Lopez(5)
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EL$5/min per minute(5)Email Marketing | Klaviyo Platinum PartnerErin LopezCreated 4 years ago in Sales & Marketing / Email MarketingTactical strategies and solutions for setting up, managing and leveling up your email marketing channel. About me: I am a Klaviyo Platinum Partner and I manage email marketing for DTC beauty, makeup, skincare, wellness, lifestyle companies on Shopify and Shopify Plus.Erin Lopez(5)
- Reviews 3
Erin was both honest and incredibly helpful during our consultant call. Her insights into the beauty retail industry were invaluable as I prepared to launch my brand. I have no doubt that I'll need her guidance again as my venture progresses. Her expertise is exactly what I need to navigate the challenges ahead. She even went the extra mile to help me connect with industry experts. Thank you Erin!
Source: Clarity Tuba Eroglu Iyibilek Sep 26, 2023Incredible value for the time spent. Erin really helped us pin down our channel growth strategy with her experience in beauty ecommerce (in particular with Sephora and Ulta) and her broad expertise in beauty ecommerce. Thanks so much for the help! This saved a bunch of time and money for me.
Source: Clarity Brian Quach Nov 19, 2021Erin was very knowledgable across a wide range of topics, and I look forward to getting her advice again in the future
Source: Clarity James Moran Jun 9, 2021the startups.com platform
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