Building the ultimate customer journey is something many businesses and industries dream and talk about.
Develop a digital strategy with a roadmap align within the business with a lean forward focus is something many companies have challenges with.
Driving a seamless, personalized, digital and physical experience, driving revenue and profit, but at the same time making people coming back again and again.
Ensuring the right setup within CRM, combined with a well-oiled CRO team drives loyalty and conversions, but requires a test an learn approach.
Well, I have accomplished all that. A few times actually.
But I never say it´s me, because it´s the team who accomplice that. I am great at building and growing teams, both the team as whole, but also the individuals.
And when we achieved both the business goals, the KPI´s are green and we reached the finish line, the best in class customer journey, I ask myself and the team, how can we do this even better.
I run the extra mile, never take shortcuts, but never afraid to take risks and fail, adapt and be able to navigate with many different stakeholders.
I believe in being prestigeless, listening to opinions, assessing risks but also daring to take judgments. I have the ability to bring co-workers with me, to inspire everyone to give that little bit extra, every day.
Building successful teams, big and small, and leading, guiding them is something I really enjoy and have a great track record on from various businesses.
Today as Head of E-commerce & Customer Digital Development we build the best in class guest journey at Scandic Hotels Group for markets in the Nordics and Europe. Leverage on data and customer insights, redefining what a modern personalized web and app platform is, meeting the guest both at our hotels and on all digital channels. Let's call it the phygital customer journey.
Building commercial and digital strategies and road-maps, building teams with focus on innovation and test and try approach has been a big part of me in different positions and still triggers me.
Launch new concepts and products in Nordic countries, building close long lasting relationships is close to my heart and at the same time be that being an ambassador for the company and brand.
Sales is in my genes, customers in my heart, innovation and e-commerce allover.
