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Clarity

Erik Fabian

Brooklyn, NY

I built brand teams at Moleskine and Greenhouse Software. I founded a performance festival and have a background in the arts. I currently focus on helping businesses grow in an age of off-the-shelf-ventures as founder of Upright Brand. Ask me about: Brand Strategy, Marketing, Events, & Communications.

$5.83/min

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Marketing Brand Strategy Ideation Influencer Marketing Naming Brand development Strategic Partnerships Strategic Communications Events Branding & Identity

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Events

20 years of experience creating live and virtual events. Have devised and executed 1000 person conferences, roadshows, dinners, art events, unconferences –– really any format you can imagine. I can advise you on how to avoid the commons problems that make good events go bad and how to make your next event exceptional.

Communications & PR Strategy

Creating your story and then sharing it in a noisy world is fundamental to your business. I have created strategies and managed communication plans that have led to stories in Fast Company and the Wall Street Journal. I can help you select and manage a PR agency, grow your social following, and find a story that helps your brand break out.

Brand Partnerships & Influencer Marketing

Developing key brand partnerships and influencer relationships is a highly leveraged way to grow new brands. I have developed partnerships with brands including: MoMA, (RED), Tumblr, Telluride Film Festival, Dwell.com, Evernote, the Future of Storytelling Conference, the Broadway musical FUN HOME, the French Embassy in NYC, The School of Visual Arts, Sean Kelly Gallery, leading sketchnoter Mike Rohde, YouTube star Michelle Phan, and the largest Instagram based street-art gallery Instagrafite. My design collaborations have included projects with contemporary artists: Marina Abramović, Kehinde Willey, and Sarah Sze

Brand Strategy

5 years @Moleskine where I built the American brand team. Rebranded and scaled the Greenhouse Software user conference and helped them devise their mission. Currently advise and consult with startups and established brands.

Naming

Names are your most important brand asset but they can also be irrelevant. Let me help you reconcile this contradicting aspect of branding and find you a name the helps you grow your brand and business.

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Erik Fabian answered

What are a hiring managers biggest frustrations when hiring entry-level marketers?

I have hired various levels of marketers and also worked at a startup that sold a SaaS recruiting platform which gave me insight into how the leading recruiters and hiring managers think.

I my experience entry-level hires in general need to energy, intelligence, focus, and a willingness to learn. Character and temperament is more important than specific skills. They may still be figuring out what they want to do with their lives so a marketing background is a nice to have.

From working at a recruiting software startup, I can tell you that all hiring managers are busy and might not have the ideal amount of support during the hiring process. They want the hire to be a good candidate but mostly to make it easy on them.

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Member since March 2018