Managing Director, BLUE LEOPARD LLC (Nov 2015 – Present)
• Drive revenue and profit enhancement through marketing, digital marketing and customer strategic initiatives.
• Fractional Head of Marketing (LATAM 2016-2019).
Vice President - Product Management & Product Marketing, INFOR (2015)
• Led strategy and vision for digital marketing technology product portfolio. Global responsibility for product marketing, product positioning, product management, go-to-market strategy, customer advisory boards, analyst relations and sales enablement. P&L responsibility for portfolio.
Marketing Transformation Executive, ACCENTURE DIGITAL STRATEGY (2012-2014)
• Sold and managed large marketing transformation and marketing technology operations, owned account development activities, business development and project management. Account and project level revenue and P&L responsibility.
• Advised senior clients on marketing, digital marketing & digital transformation.
• Client Partner for cross industry group (automotive, life sciences, pharma, medical devices, financial services, CPG, media, high tech, manufacturing, and retail).
Fractional CMO, ADVANCED WORKING CAPITAL (Jan 2012 - August 2012)
• Launched start-up SaaS firm targeting underserved/unbanked businesses. Developed marketing strategy including: brand, positioning, lead generation, go-to-market, sales enablement, CRM, product marketing, customer engagement and promotional plans. Marketing Chair on Advisory Board.
Vice President/Practice Director, MARKETSPHERE CONSULTING (2007-2012)
• Chief Revenue Officer for practice, led marketing & sales organization that grew practice from 5% to 85% of revenues.
• Led marketing consulting practice, P&L responsibility.
