Enora Minot Senior Product Designer | 9+Years experience

With over 9 years of experience in the tech industry, I’ve witnessed firsthand how vital user research and usability testing are in crafting products that truly resonate with users. My approach is rooted in user-centered design, where every design decision is backed by real user insights to ensure usability, satisfaction, and long-term engagement. I guide teams through the entire user research and usability testing process, from defining objectives to translating insights into actionable design improvements. Whether you're looking to validate your product assumptions, improve user flows, or optimize user interactions, I help you leverage research-driven decision-making to create better products. My Approach: - Defining Research Objectives: I help you focus on clear, actionable research goals aligned with your business objectives. - Choosing the Right Methods: I help select research methods tailored to your needs, be it user interviews, surveys, card sorting, or usability testing. - Conducting Research: I run effective sessions that capture genuine user behaviors, identify pain points, and highlight opportunities for improvement. - Synthesizing Insights: I transform data into insights that inform design and product decisions, ensuring your designs address real user problems. The Benefits of User Research & Usability Testing: - Informed Decision Making: By gathering data directly from users, you reduce the risk of design assumptions and increase the chances of meeting real user needs. - Improved User Experience (UX): User research helps identify pain points and usability issues early in the process, allowing you to address them before they impact your product’s success. It ensures that your designs are intuitive, seamless, and tailored to how users think and behave. - Enhanced Product Adoption & Retention: A user-friendly design increases satisfaction, which leads to higher engagement, adoption rates, and long-term retention. By optimizing the experience through research, you're ensuring your product is something users will want to return to. - Better Alignment Across Teams: Research provides a clear understanding of user needs, which helps align cross-functional teams (design, development, marketing) on the product vision. It creates a shared understanding of what matters most to users and how to deliver value effectively. - Cost & Time Efficiency: Usability testing helps uncover problems early, saving time and costs in the long run. By identifying issues at the prototype stage, you avoid expensive fixes during later stages of development. Passion for Creating Impactful Solutions: I’m passionate about the power of user research to uncover insights that lead to real-world solutions. Every user research session brings me closer to understanding how people interact with products, what frustrates them, and what delights them. This drive for improvement is what fuels my passion for helping teams create intuitive and accessible products that resonate with users. Whether you’re refining a current product, validating new ideas, or improving usability, I’m here to help you implement user research strategies that lead to designs that users love. Together, we can make data-informed decisions that push your product toward success and satisfaction. Why You Should Invest in User Research & Usability Testing: - Increases ROI: Research ensures you’re investing in features and design changes that your users actually want, ultimately leading to a higher return on investment. - Builds Trust: A product that listens to and understands its users builds long-term trust, loyalty, and positive word-of-mouth. - Minimizes Risk: By identifying usability issues early, research minimizes the risk of costly design mistakes, poor user experience, and product failure.

With over 9 years of experience in the tech industry, I specialize in UI/UX design for SaaS and B2B products, focusing on creating intuitive, efficient, and user-friendly interfaces for complex, data-driven platforms. I understand the unique challenges these products face, whether it's streamlining workflows, simplifying complex data visualizations, or ensuring a seamless user journey, and I’m passionate about making these tools accessible, impactful, and easy to use. What I Offer: I help SaaS and B2B companies create user-centered design solutions that not only meet the business goals but also deliver seamless and efficient user experiences. Whether you’re looking to improve an existing product or build a new one from scratch, I guide you through every step of the design process, including: - User Research & Data Analysis: I begin with understanding the needs and pain points of your users, ensuring that the product design aligns with real user needs and behaviors. - Design Systems & UI Patterns: I help create scalable design systems that ensure consistency across your product suite, making it easier to maintain and scale while improving usability. - Wireframing & Prototyping: I create interactive prototypes to validate design concepts and iterate quickly to ensure that we’re heading in the right direction. - Usability Testing & Optimization: I conduct usability tests to validate design decisions, identify bottlenecks, and optimize the user experience for better engagement and performance. The Benefits of Optimized UI/UX Design for SaaS & B2B Products: - Improved User Efficiency: Complex SaaS and B2B products often involve many data points and workflows. A streamlined user experience reduces cognitive load, helping users perform tasks faster and with fewer errors. - Increased Adoption & Retention: A user-friendly design not only makes the product more approachable but also encourages consistent use. For B2B and SaaS products, increasing user retention is key to ensuring long-term success. - Boosted Productivity & Satisfaction: By simplifying data-heavy tools, I help users navigate and complete their tasks with ease, leading to improved job satisfaction, better productivity, and reduced churn for your product. - Greater Conversion Rates: A well-designed, intuitive interface that aligns with user needs can significantly improve conversion rates, whether it’s getting users to sign up, make a purchase, or subscribe to a service. - Stronger Brand Perception: High-quality design communicates professionalism and reliability. By delivering an excellent user experience, you not only improve user satisfaction but also reinforce your brand’s reputation in the competitive SaaS/B2B space. Why I’m Passionate About This Area: What excites me about designing for SaaS and B2B products is the opportunity to create solutions that have a direct impact on business operations. Unlike consumer products, these tools often empower users to achieve significant business outcomes, whether it’s improving efficiency, analyzing data, or facilitating collaboration. The challenge lies in simplifying complexity, taking large amounts of data and transforming them into interfaces that are intuitive and accessible to the user. I believe that when these complex products are designed with empathy and precision, users don’t just see a tool—they see a powerful resource that enhances their productivity and makes their work life easier. This drives my commitment to optimizing UI/UX design in these spaces. My Approach: - User-Centered Focus: I start by understanding the specific needs of your target audience, from decision-makers to end-users, ensuring the design aligns with both their goals and the business objectives. - Collaboration with Stakeholders: Working closely with your team, from product managers to developers, I ensure that every design decision is in sync with the overall product vision. - Data-Driven Decisions: I believe in using research and testing to back design decisions, ensuring every update and change is based on actual user feedback and behavior. The Long-Term Impact: - Improved Product Stickiness: For SaaS and B2B products, user experience is critical to keeping clients engaged and coming back. By optimizing the design, you're creating a product that users are more likely to adopt, integrate into their daily workflows, and recommend to others. - Scalable Solutions: As your product grows, a robust design system ensures that new features and updates are easily integrated without disrupting the overall user experience, making it easier to scale your product across different users and markets.

I polished my skills in UX strategy and product roadmapping over the last decade, helping companies bridge the gap between business objectives and user needs. My expertise lies in defining clear product visions, crafting strategic UX approaches, and guiding teams in building products that are not only usable but also scalable and impactful. I’ve worked with startups and established companies, helping them refine their product strategies, optimize user journeys, and implement roadmaps that lead to long-term success. My approach is data-driven, collaborative, and always centered around delivering meaningful user experiences that align with business growth. What I Offer: I work with product teams, designers, and founders to create effective UX strategies and roadmaps that ensure a product’s success from concept to execution. My process includes: - Defining a Clear UX Vision: Helping teams articulate their product vision and ensure that UX goals align with business objectives. - User-Centered Product Roadmapping: Building structured, research-backed roadmaps that prioritize features, usability improvements, and long-term design evolution. - Optimizing User Journeys: Identifying pain points in the user experience and creating streamlined, intuitive workflows that enhance engagement and retention. - Scaling UX Strategy Across Teams: Guiding product managers, designers, and developers to adopt a UX-first mindset, ensuring consistency across all touchpoints. - Measuring & Iterating: Implementing key UX metrics to track progress, validate design decisions, and iterate based on user feedback. The Benefits of UX Strategy & Product Roadmapping: - Stronger Product Vision & Alignment: A well-defined UX strategy ensures that everyone, from designers to executives, understands the product’s direction. It helps avoid misalignment, wasted efforts, and last-minute pivots. - Improved User Retention & Engagement: By optimizing user journeys and creating seamless interactions, we ensure users can easily navigate the product, leading to higher satisfaction and long-term loyalty. - Smarter Prioritization & Faster Execution: A UX roadmap helps teams focus on what matters most—prioritizing features based on user impact and business value. This eliminates guesswork and ensures efficient resource allocation. - Reduced Design & Development Costs: By addressing UX challenges early in the process, companies can avoid expensive redesigns and development inefficiencies down the line. A strategic approach to UX saves time and money. - Competitive Advantage & Market Success: A clear UX strategy gives products an edge over competitors, ensuring that they not only function well but also provide delightful, intuitive experiences that keep users coming back. What excites me most about UX strategy is the transformational impact it has on products. I believe that great design isn’t just about aesthetics, it’s about making informed decisions that create seamless, enjoyable, and effective user experiences. I love working with teams to bring clarity to complex design challenges and craft roadmaps that help products evolve intelligently and efficiently. There’s nothing more rewarding than seeing a product go from concept to reality, with every design choice backed by strategy, research, and user insights. Whether you’re launching a new product, refining an existing one, or struggling to align UX efforts with business goals, I’m here to help you define a clear path forward and turn vision into reality. Let’s build something great together! 🚀

Are you a designer looking to grow your career, improve your portfolio, or prepare for job opportunities? With 9+ years of experience as a Senior Product Designer in the tech industry, I offer tailored coaching through workshops, one-on-one sessions, and constructive critiques to help you reach your professional goals. Over the years, I have observed that many talented designers struggle with structuring their portfolios, preparing for interviews, or defining a clear career path. My commitment: providing actionable, strategic advice to help you grow confidently in your career. Whether you are just starting out or an experienced designer, I offer guidance with professionalism and a results-driven approach. My coaching services for designers: - Resume & Portfolio Optimization: Build a compelling portfolio with strong case studies. - Interview Preparation: Mock interviews, storytelling techniques, and detailed feedback to improve your presentation. - Career Strategy & Goal Setting (OKRs): Identify your strengths, pinpoint areas for growth, and create a clear roadmap. - Portfolio Reviews & Design Critiques: Receive detailed feedback to refine your work. - Skill Development: Structured assessments to help you progress effectively. - Thematic Workshops: UX research, wireframing, prototyping, design systems… strengthen your expertise in key areas. - Job Application Support: Application strategy, practical advice, and resources to land your ideal role. - Continuous Learning & Resources: Curated reading lists, courses, and tools to deepen your knowledge. - Case Study Breakdown – In-depth analysis of successful design projects to understand strategic decision-making. Whether you're a junior designer or an experienced professional looking for growth, I’ll help you shape your path and develop your skills with structure and guidance. Interested? Let’s chat and define the coaching program that suits you best!