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Clarity

Edward Shelswell-White

Dallas, TX

Principal and Chief Customer Officer at LexVolo, helping airports, airlines, and aviation business compete for the future. Uniquely-positioned to help emerging brands access airports and airlines. Formerly at Southwest Airlines as Director - Market Strategy & Performance, and as Regional Director - Airport Affairs.

$6.67/min

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Marketing Customer Development Aviation Cross-functional Team Leadership Media Strategy Brand Management Integrated Marketing Emerging Technologies Marketing Research Airlines

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Airports and Airport Strategy

I lead business development and project delivery for airports and other clients in the areas of commercial/customer/marketing strategy, brand management/execution, and organizational health. Clients include airports of every size from coast to coast, plus airlines and other aviation-related firms. Previous experience includes four years market strategy and performance, and 12 years airport properties, operations and finance, both at Southwest Airlines.

Airlines and Airline Strategy

Four years as Director - Market Strategy & Performance at Southwest Airlines. Developed and implemented market-level strategies and tactical plans in Southwest's most important markets, representing 33% of system capacity. Led marketing's integrated commercial planning efforts.

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Member since March 2016