Edward Shelswell-White Airline and airport marketing and product expert

I lead business development and project delivery for airports and other clients in the areas of commercial/customer/marketing strategy, brand management/execution, and organizational health. Clients include airports of every size from coast to coast, plus airlines and other aviation-related firms. Previous experience includes four years market strategy and performance, and 12 years airport properties, operations and finance, both at Southwest Airlines.

Four years as Director - Market Strategy & Performance at Southwest Airlines. Developed and implemented market-level strategies and tactical plans in Southwest's most important markets, representing 33% of system capacity. Led marketing's integrated commercial planning efforts.