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Clarity

Edward Gotham

London, United Kingdom

Start growing faster with data driven but creative marketing for consumer brands.

Skills in strategy - automated marketing, growth hacking, inbound marketing, paid search, retargeting, lifecycle marketing, UI/UX, CRO and data analysis.

Skills in creating creative campaigns - Photography, video, copy, email etc.

Currently manage online strategy at CMC markets with multi million dollar budgets. Previously head of marketing at Ometria which raised over $3 million dollars in seed capital and in wired's top 100 startups 2014.

Rapidly built the Ometria blog from zero to over 30,000 visits and 500 leads per month.

Creator of the Ultimate Monthly Review on edgotham.com

$4.17/min

8 Calls

3 Reviews

22 minutes
Avg. call

Email Marketing Online Marketing Strategy User Experience Content Marketing Branding Marketing Automation Mobile applications Video Marketing Consumer Marketing Ecommerce Strategy

Call me to talk about

Ecommerce Marketing Strategy

I can help your ecommerce company grow faster with over 4 years experience growing and consulting for ecommerce companies. These companies are mid market ($3m-30m) and mainly in the fashion industry.

My specialities are in automated marketing, customer lifecycle marketing, customer experience, SEM and all forms of customer acquisition.

This includes display, retargeting, facebooks ads, twitter ads, adwords, PLAs, referral mechanisms and more.

Growth Hack Your Marketing - Consumer Web/Mobile Apps

I can help you find your quickest route to growth and put in place a growth methodology which helps you focus on the right metrics to scale for your stage of business development.

Over the last 6 years I have been practicing online marketing with a growth methodology for consumer web and mobile apps.

This includes areas such as retargeting, social ads (Facebook/Twitter), app marketplace optimisation, display advertising, strategic partnerships, guest blogging, inbound marketing, paid search (Adwords), Customer profiling, Customer experience and CRO.

Let me help you scale.

Inbound Marketing - Consumer Brands / Ecommerce

I can help you build and improve your inbound marketing strategy. I built the Ometria blog and academy area from 0 to over 30,000 visits per month and growing 25% MoM. Leads generated on a monthly basis are over 500.

Extensive experience using hubspot as the software to manage our inbound marketing. We utilise Email, Custom landing pages, Blogging, Ebooks, Infographics, Automated marketing, Videos and more. Check out our academy and blog here:

http://blog.ometria.com/
https://www.ometria.com/academy

SaaS - B2B Marketing Strategy

As Head of demand generation at Ometria, a $3m funded startup, I manage all marketing across the lifecycle. Attract, Activate and convert.

This includes everything from lead acquisition and lead nurturing to the interaction between marketing and sales teams.

Answers 2
Reviews 3

Answers

Edward Gotham answered

Looking for help in selling technology product to Towns in US and Canada.

Hi,

Nice to meet you. I manage all marketing and sales for Ometria a SaaS Ecommerce Intelligence platform. What technology are you trying to sell? Would you be able to tell me more about your current business model, product and goals?

Regards,

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Marketing Strategy

Sales

Marketing

Edward Gotham answered

What advice do you have for an entrepreneur creating an Inbound Marketing Agency (the second one in my country)?

Hi,

I'm Ed. I'm Head of demand generation for a Uk startup. I've built our blog and academy area from 0 to over 20,000 hits per month generating over 500 leads/month.

This sounds like a brilliant idea. Especially in a market where it's not so crowded. I'd say the key points are to:

1.) Make sure you fully understand the companies you are working with so that you can create really high quality content

2.) Do some work for free initially to get some really great case studies. You will need the social proof to convert clients.

3.) Make sure you track the ROI on your content marketing as closely as possible. In the end this is what is important. Don't focus on traffic, focus on quality leads.

4.) Make sure your content marketing has a very clear next step. This may be a CTA at the end of blog posts or a drip campaign with other relevant marketing after someone has signed up for an ebook and given your email.

5.) Don't just focus on the content. Design is extremely important.

6.) Always spend time on marketing your content. Many people forget to do this after sending a huge amount of time creating the content in the first place. You have to work at it to get great content seen.

There's a great company in the UK called distilled that are hired to do a lot of really creative content marketing for companies around the world. I'd check them out.

Let me know if you're interested in chatting further and we can potentially set up a call. Good luck!

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Inbound Marketing

Marketing

Reviews

Thanks Edward - extremely useful call and really appreciate the thought and preparation that went into it.

Stuart Sunderland Source: Clarity

Really valuable call! He set out a great marketing strategy for my early stage ecommerce company. I learned more in 30 mins than I have over the last year - calls like this far outweigh the cost involved. Highly recommended!

AM Jervis-Read Source: Clarity

Talked about how to take an online SaaS business to the next level and also about some growth hacking techniques. Good insights, he knows what he's talking about!

Rui Ramos Source: Clarity

Member since February 2013