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Dustin Walker — B2B copywriter & messaging strategist

Nanaimo, B.C., Canada
$3.33/min

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Dustin Walker — B2B copywriter & messaging strategist

Nanaimo, B.C., Canada

Conversion copywriter & growth marketer. Specializes in helping early-stage startups and B2B brands grow with customer research, positioning and copywriting that's free of the usual marketing BS. More about me here: https://copyguide.co/about/

$3.33/min

Dustin donates to Environmental Defense Fund ($2,098.71)

57

57 Calls

26

26 Reviews

35 minutes
Avg. call

Marketing Strategy Landing Page Optimization Branding Copywriting Early Stage Startup Startup Marketing Startup Strategy Product Differentiation Positioning Value Proposition

Call me to talk about

I'll Help Position Your Business

Great branding requires great positioning. I'll help you figure out how to take a differentiated position in the market to stand out. This might include figuring out the right market category for your solution, nailing down your TRUE differentiator (hint: it's probably not a feature) and laying the groundwork for a strategic brand narrative.

I'll Give You Advice on Customer Research

I'll help you get started with customer research or give you advice on creating a repeatable research process. I've spend more than 8 years interviewing and surveying customers then using those insights to create winning campaigns and A/B tests.

I'll Review & Optimize Your Startup's Homepage

Struggling to explain what your startup actually does? Not sure which ICP/persona to focus on? Give me 30 minutes and I'll tell you at least 3 ways to sharpen your messaging so it resonates with your best-fit customers.

Messaging Strategy for Early-Stage Startups

I'll help you think through ways to position your offer, what product categories to consider and how to nail your minimum viable audience. I've worked for dozens of startups as a copywriter, growth marketer and fractional CMO.

Answers 1
Reviews 26

Answers

Dustin Walker — B2B copywriter & messaging strategist answered

How do I come up with a unique value proposition (UVP) strategy, when my website has similar services as my competitors?

Hey there;

I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions.

Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does?

If the core of what you offer isn't all that unique, try looking at other ways to differentiate. For example:

- customer service (Zappos)

- world view or business POV (Tom's one-for-one strategy)

- personality (Mailchimp)

- product design

- the audience you serve (niche out)

- how your website is created/run

Not all of these type of differentiators will be "game-changing." But if what makes your service/website unique resonates deeply with your target audience, maybe you don't have to be a "disruptor" like Uber or airbnb.

Tough to say without knowing what industry you're actually in.

If you want to chat, feel free to contact me.

Hope this helps.

Dustin

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Reviews

Dustin is an absolute genius when it comes to headlines and brand messaging, and I couldn't recommend him more highly.

He's helped me to no end with an early-stage business that is scaling up rapidly, with pretty much all of his insights being things that I wouldn't be able to come up with myself.

If you're looking to create the right messaging and headlines for your website or brand, Dustin is the man.

Joe Trewick Source: Clarity

Dustin provided a ton of value in a short amount of time! He reviewed my headlines and helped me clarify the main message I was trying to communicate. He also gave me ideas for testing other elements down the page as well. It's great to get insight from someone who has in-depth experience working in SaaS and B2B marketing. I'll be booking a call with him again!

Dominique Legault Source: Clarity

Had an incredibly insightful conversation with Dustin. It was a value packed call!

Swami Venkataramani Source: Clarity

Dustin delivered a ton of value in short time. Definitely reaching out to him again whenever I need advice on landing pages.

John Talasi Source: Clarity

Don't even hesitate to book a call with Dustin! I got loads of value! He was very thorough and patient with me. A true expert that knows conversion copywriter and brand positioning at a deep level, and actively working in this realm. I felt very supported in regards to my challenge and he gave me very actionable pointers on how to improve my copy strategy and edits to improve it. I appreciated how well prepared for our call so we could hit the ground running. Will be booking him again!

Mel Richards Source: Clarity

I chatted with Dustin about my landing page that wasn't converting for the education niche in Singapore. And he provided really really really deep insights of what could go wrong. He really understood the perspective of my audience and I am so pumped to apply what he suggested. So thankful that he opened up my mind! :)

Jiaren Yeo Source: Clarity

Dustin's call was great. Super insightful and gave me some actionable advice. Highly recommend getting his two cents on a landing page or funnel.

Ayhan Isaacs Source: Clarity

Clear and concise feedback, attuned and relevant to my situation. All around nice guy!

Source: Clarity

Dustin was able to quickly get to the root of the issues we had been facing and made some solid suggestions. I look forward to speaking with him again!!

Amandeep Bathla Source: Clarity

Loved the call with Dustin! He took the time to read through my materials for 30-40 minutes before the call and gives additional feedback on chat box. He definitely overdelivers and had a wealth of knowledge and insight into how to increase my webinar conversions which will immediately impact my bottom line. Will chat again.

Steve Chon Source: Clarity

The call with Dustin was packed with useful information on how we can improve our copy and communicate with our website visitors more effectively. Had a good list of takeaways after the call, which we're looking forward to implementing!

Pietro S. Source: Clarity

Member since June 2015