Increased conversion rates by upto 60% across all platforms including the desktop, IPHONE/Mobile and IPAD/Tablets. Conduct thorough, ongoing analysis of store and online traffic, platforms, category, subcategory and product level performance including development of new reporting to support site and in-store marketing, buying, pricing, website and visual merchandising.
Built budgets, select vendors and allocate acquisition and retention marketing investments to achieve a 1000%+ ROAS across all channels including: SEM, PPC, Retargeting, Social, Display, Email, Affiliate and SEO. Design and rebuild desktop and mobile websites including: site taxonomy, search structure, visual imagery, PDP, PLP and key category landing page designs, abandoned cart, welcome series and transactional emails, customer log-in, site asset A/B testing, Conduct thorough, ongoing analysis of store and online traffic, platforms, category, subcategory and product level performance including development of new reporting to support site and in-store marketing, buying, pricing, website and visual merchandising. Omniture Analytics, Test and Target, SiteSpect, Custora, Olapic, TrueFit, Rich Relevance, MyBuys, Product Recommendations, Power Reviews and Bazaar Voice for Ratings and Reviews.
