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Clarity

Dom Linder - Conversion Rate Optimization (CRO) & Landing Page Optimization

Edmonton, AB

Get actionable conversion rate optimization (CRO) insights to help you increase sales, subscriptions, or leads.

Conversion Optimization Expert for hire.

I specialize in Conversion Rate Optimization (CRO).

$3.33/min

116

116 Calls

75

75 Reviews

about 1 hour
Avg. call

Landing Page Optimization Conversion Optimization Landing Pages Web Design User Experience Design Conversion Rate Optimization (CRO) Conversion Rate Optimisation Funnel Optimization Growing Revenue E-commerce Optimization

Call me to talk about

Conversion Rate Optimization (CRO) Education

Are you struggling to understand how to increase your sales, leads, and subscriptions on your website?

Conversion Rate Optimization (CRO) is what you need.

I can teach you the principles of Conversion Optimization and how to use it to grow your website revenue.

Optimize Your Lead Generation Website

Having a good lead generation site is not about just sticking a form on a single page website and hoping for the best.

I can help you with your lead generation efforts by providing you with insights as to why potential leads are being turned off by your offer.

Conversion Optimization Review - Increase Sales and Leads on Your Website Today

• Looking to increase sales and leads online?

• Are you missing great opportunities for increasing sales or leads on your website?

• Starting a new company but don't know how to grow?

Chat with me and I'll give you some actionable feedback you can use to improve your business.

How it works:
1 - Get in touch with me and send me your site.
2 - Book a time that works for you.
3 - I will review your site before the call.
4 - On the call I will provide suggestions to improve your website based on CRO, SEO, Design and Usability principles.

Conversion Rate Optimization Site Review

• Do you want to know where your website is losing you money?

• Want to increase sales or leads through your website?

I've helped companies earn over $15M through conversion rate optimization.

Chat with me and I'll give you actionable feedback you can use to increase your conversion rate and improve your business.

How to get started:
1 - Get in touch with me and send me your site.
2 - Book a time that works for you.
3 - I will review your site before the call.
4 - On the call I will provide suggestions to improve your website based on Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), User Experience (UX) and Design principles.

Answers 4
Reviews 75

Answers

Dom Linder - Conversion Rate Optimization (CRO) & Landing Page Optimization answered

I have an idea for a web app I wish to validate. What is the best validation route using only visual prototypes? (Explainer videos, landing page etc.)

-- Prototype --
I would add that you can create prototypes more simply by just using static images and adding interactive elements to them. I recently discovered MarvelApp (https://marvelapp.com) and you can create mobile + web prototypes for free with them. I would recommend hiring a designer to make the prototype look impressive if you have the funds.

-- Messaging --
On your site you want to be clear about the problem you are solving or the benefit you are providing to make people's lives better. Answer the question - Who can't live without your product?

If you have a target audience in mind, provide examples of how your product would integrate into their daily life. Provide examples and try to be as concrete as possible.

If there are other big names doing something similar to you - mention how you are different and superior so they can frame your product in their minds.

-- Traffic --
I think Andrés' ideas on getting traffic to your site are great. I would add Google Adwords or Bing Ads to the list if you have some cash to play with. In addition to bringing more traffic, this is a great way to test out which wording resonates with users the most so that you can use it on your site. Online Ads also let you play with targeting different demographics to see where you get the most interest from.

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New Product Validation

Website Conversion

MVP

Dom Linder - Conversion Rate Optimization (CRO) & Landing Page Optimization answered

Will redesigning a website (ground up) ruin the search ranking of a site?

Redesigning a site won't affect your ranking in the search engine results pages (SERPs) if you do the following:

1) Keep the same domain name.
2) Use 301 redirects to your new pages if you have renamed them or added content. (Example: your old page was at "www.example.com/what-we-do" and your new one is "www.example.com/services".)

To do a 301 redirect on a Linux server you need to edit your .htaccess file in the root directory where you site is hosted. The simplest redirects, just pointing an old page to a new one, look like this:
"Redirect 301 /oldfile.html /newfile.html"
(with no quotes and one redirect per line)

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SEO

Search Engine Optimization (SEO)

Website Design

Dom Linder - Conversion Rate Optimization (CRO) & Landing Page Optimization answered

Is it true the lower down the conversion funnel, the bigger impact it makes?

I've been optimizing a large SaaS website for a few years now and found that the biggest gains were on the payment pages and pricing pages at the end of the funnel.

That being said, for this particular site, there were glaring usability issues with the site and poor content on the pages so it was the obvious choice of a place to start.

To find places that you can make the biggest impact, after you've fixed any glaring usability issues, look in Google Analytics for pages with high exit rate percentages. These are pages that people had issues, if you can answer their objections then you're one step closer to a conversion.

If you'd like advice specifically tailored to your website I'd be happy to help. Give me a call here - https://clarity.fm/domlinder

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Conversion Rate Optimization (CRO)

Product Management

Product Marketing

Dom Linder - Conversion Rate Optimization (CRO) & Landing Page Optimization answered

How can I change my existing website content to maximize conversions?

1. Be clear about the benefits of your product. It's so easy to talk about features, but if you can translate those features into real benefits for your users then you're words will be more effective.

2. Continue the conversation from whatever source brought them to the site. Ensure that you are matching the message that brought them to the site. E.g. If I click on something that says, "Free Painting Tutorials" I don't want to land on a page selling artist materials.

3. Understand who your users are and what motivates them. This will help you know why your users like or dislike parts of your website and services. Qualitative research (surveys + user testing) will help you to gather this info.

4. Answer objections. Once you know who your target users are create content to answer all the objections they may have.

5. Have a clear funnel for your website visitors to follow towards a conversion goal.

6. Optimize.
a. Find pages with high exit rates in that funnel.
b. Run user tests to figure out what their objections are and why they might leave the site.
c. Tweak the content and copy based on research.
d. Run tests, or simply monitor results, to see if things improvement.

If you'd like advice specifically tailored to your website I'd be happy to help. - https://clarity.fm/domlinder

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Website Conversion

Reviews

Dom was great and gave a lot of insights on how I could structure the landing page and my offer and headline

Steve Cao Source: Clarity

I had an incredible experience speaking with Dom. Dom was well-prepared and offered valuable, eye-opening insights into my project, going above and beyond to provide practical ideas and thoughtful feedback. I highly recommend him!

Yovo Yovchev Source: Clarity

Dom shared lots of great advice on landing page design and communicating the right information to the customer. I took away lots of actionable insights that I can implement straight away. I highly recommend Dom to anyone looking to improve their website conversion rate.

Hayden Hill Source: Clarity

Powerful insight. Great experience - Dom showed up to the call with outlined feedback in hand and followed up with an impactful action item list.

Akshay Rustagi Source: Clarity

Throughly loved my call with Dom. Brilliant Insights !!

K Minglani Source: Clarity

I had a great in-depth discussion not only about CRO, but also made me see the site from the perspective of the buyer. A lot of great insights that I never considered!

Michael Colman Source: Clarity

Amazing to speak with Dom. He's extremely knowledgeable - definitely someone I would go back to with further questions. He came well prepared and even sent me call notes afterwards, which I was not expecting!

Karly McFarland Source: Clarity

An outstanding call packed with specific, actionable insights. I will certainly be consulting Dom further and can warmly recommend his services.

Jon Ward Source: Clarity

Great person for checking out your best conversion layouts

Robert Kayvon Source: Clarity

Always a great call with Dom! He literally has given us CRO processes that we use for all of our clients today.

Karl Bartling Source: Clarity

Dom really knows his stuff. Great insight on improving conversion rates and was really great to chat with.

matthew lepre Source: Clarity

Member since February 2015