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Clarity

Derek Schmidt

Wilmington, NC

Professional Summary:
Dynamic entrepreneur and digital marketing specialist with over a decade of experience in spearheading successful businesses and amplifying brand visibility. Proven track record in leading teams, driving revenue growth, and implementing effective marketing strategies. Recognized for deep expertise in conversion optimization, system processes, entrepreneurship and digital advertising. Passionate about community engagement and professional development.

Professional Experience:
Founder & CEO, SWELL Systems, Inc., Wilmington, NC
2017 to Present

- Launched a Software As A Service company, focusing on innovative digital solutions.
- Implemented cutting-edge marketing strategies to enhance service offerings and user engagement.
- Fostered partnerships with key industry players, expanding business reach and influence.

Founder, DesignLoud, Inc., Wilmington, NC
2011 to Present

- Established and grew a web design and digital marketing firm from the ground up.
- Drove significant business growth, aiding over 300 brands, including high-profile clients like the Atlanta Falcons and Hampton Inn & Suites.
- Led a team of 13 professionals, doubling revenue annually through strategic leadership and market insight.

Co-Owner, Occasions... Just Write, Wilmington, NC
2022 to Present

- Co-manage a local retail store specializing in custom stationery, corporate gifts, and local art.
- Oversee product selection, marketing, and community engagement strategies to boost local brand visibility and sales.

Education & Certifications:
- Google Partner
- Social Media Certifications
- Continuous learning through conferences, workshops, and industry certifications.

Key Skills:
- Marketing & Digital Marketing Expertise
- Branding & Conversion Optimization
- Strategic Leadership & Team Building
- Systems & Process Innovation
- Search Engine Optimization & Paid Advertising
- Sales Funnel & Sales Strategy Development
- Proficient in WordPress & Web Design

Community Involvement:
- Active participant and speaker at WordPress Meetup and WordCamp.
- Volunteer and mentor for Inmates to Entrepreneurs and various community college small business centers.

Professional Achievements:
- 40 Under 40 (Star News/Chamber of Commerce)
- WilmingtonBiz Top 100 Powerful, Influential, Innovative, Connected & Rising Stars
- Top 10 Startups to Watch (NCTech)
- Best Customer Service Award Nominee (NCTech)
- Seed Grant Finalist (NCIDEA)
- Featured Speaker (WordCamp Asheville)
- Featured Speaker (WordCamp Wilmington)
- Featured Presenter (CED Tech Conference)
- Successfully bootstrapped and scaled two businesses, demonstrating exceptional entrepreneurial skill.
- Recognized thought leader, contributing to numerous conferences and podcasts.
- Instrumental in developing marketing strategies that have significantly enhanced brand recognition and revenue for various businesses.
- Derek's career is a testament to his passion for digital marketing and his commitment to leveraging his expertise for business success and community betterment. With his strategic approach and hands-on experience, Derek is equipped to deliver impactful results in any digital marketing and business development role.

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SEO WordPress Facebook Advertising Facebook Marketing Google AdWords Search Engine Optimization (SEO) SEO Specialist SEO Strategy Google Webmaster Tools local seo

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Google Ads: Driving Measurable Business Impact

With profound expertise in Google Ads, I offer comprehensive campaign management that integrates strategic planning, meticulous execution, and continuous optimization to drive meaningful business outcomes. My background includes a rich history of designing, implementing, and refining Google Ads campaigns across diverse sectors, focusing on maximizing return on investment while achieving specific marketing and sales objectives.

By engaging my services, you benefit from a customized approach to Google Ads management, where every aspect of your campaign is aligned with your business goals. From keyword selection and ad copywriting to bidding strategies and audience targeting, I ensure that your campaigns are set up for success and scaled effectively to meet evolving business needs.

Key benefits of my service include:

ROI Focus: Prioritize strategies that enhance return on investment, ensuring your advertising spend translates into tangible results.
Targeted Advertising: Reach your desired audience with precision, using demographic, geographic, and behavioral targeting to attract high-quality leads.
Compelling Ad Creatives: Develop ads that resonate with your audience, drive engagement, and encourage action.
Data-Driven Optimization: Continuously refine your campaigns based on performance data, leveraging insights to improve outcomes.
Transparent Reporting: Receive detailed, understandable reports that highlight key performance metrics, allowing you to assess the impact of your Google Ads investment.
Leverage my Google Ads expertise to not only enhance your online visibility and attract targeted traffic but also to convert that traffic into valuable business results. Let's collaborate to craft Google Ads campaigns that support your business goals and deliver a competitive advantage in the digital marketplace.

Expert WordPress Website Development for Business Growth

My expertise in WordPress website development encompasses a deep understanding of this versatile platform, enabling me to create highly functional, aesthetically pleasing, and SEO-optimized websites tailored to your business needs. With significant experience in developing WordPress sites for various industries, I apply best practices in design, user experience, and technical performance to ensure your website effectively represents your brand and engages your audience.

Working with me, you will benefit from a strategic approach to website development, focusing on your business objectives and how your website can best achieve them. Whether you need an e-commerce platform, a professional portfolio, or a content-rich site, I have the skills and experience to deliver a solution that aligns with your goals.

Key benefits of my service include:

Customization: Tailor your website's functionality and aesthetics to meet your unique business requirements and brand identity.
Scalability: Develop a website that grows with your business, ensuring it can evolve to meet future demands.
SEO Optimization: Implement SEO best practices to enhance your website's visibility and attract targeted traffic.
Mobile Responsiveness: Ensure an optimal viewing experience across all devices, improving user engagement and retention.
Ongoing Support: Receive continued assistance with website maintenance and updates to keep your site secure and performing well.
By leveraging my expertise in WordPress website development, you can establish a robust online presence that supports your business objectives, enhances your digital footprint, and drives growth. Let's collaborate to build a WordPress website that not only looks great but also delivers measurable results.

Advanced Facebook Advertising Strategies for Targeted Success

With extensive experience in Facebook Ads, I bring a nuanced understanding of this powerful platform to help you reach and engage your precise audience effectively. My background includes creating and optimizing campaigns for a diverse range of sectors, using data-driven insights to tailor strategies that resonate with target demographics and drive conversions.

Partnering with me, you will access advanced targeting techniques, adept budget optimization, and creative ad development to ensure your campaigns not only reach but also impact the right people. My approach is analytical and results-focused, prioritizing tangible outcomes like lead generation, sales, and enhanced brand awareness.

Key benefits of my service include:

Targeted Reach: Employ sophisticated targeting to connect with your audience based on behaviors, interests, and demographics.
ROI Improvement: Optimize ad spend to maximize return on investment, focusing on cost-effective strategies that deliver results.
Creative Excellence: Stand out with compelling ad creatives that capture attention and convey your message effectively.
Detailed Analytics: Gain insights from comprehensive reporting to understand campaign performance and inform future strategies.
Continuous Optimization: Benefit from ongoing campaign refinement based on performance data to enhance effectiveness over time.
By focusing on strategic, data-informed Facebook advertising, I can help you achieve specific marketing objectives, whether you're looking to increase brand visibility, generate leads, or drive sales. Let's collaborate to harness the full potential of Facebook Ads for your business success.

Advanced SEO Expertise: Elevate Your Website's Performance

With deep experience in Search Engine Optimization, I provide actionable, data-driven strategies to enhance your website's search engine rankings and user engagement. My background spans multiple sectors, offering a broad perspective on SEO best practices and challenges. I focus on technical SEO, content optimization, and strategic keyword research, delivering tailored solutions that drive measurable results.

Working with me, you'll receive:

Improved Search Rankings: Boost your website's position on search engine results pages (SERPs) through proven, ethical SEO techniques.
Targeted Organic Traffic: Attract quality traffic with optimized content and keyword strategies aligned with your audience's search behaviors.
User Experience Enhancement: Enhance site navigation and content clarity to retain visitors, encouraging longer visits and higher conversion rates.
Up-to-Date Techniques: Benefit from SEO strategies that adapt to the latest industry trends and algorithm changes, ensuring long-term visibility.
Data-Driven Results: Rely on transparent, quantifiable outcomes to track your SEO investment's return and inform ongoing strategy adjustments.
My approach is centered on understanding your unique business needs and online objectives, offering personalized guidance and implementation that stands out in the crowded SEO marketplace. Partner with me to transform your website into a robust tool for growth and customer engagement.

Strategic Social Media Marketing to Amplify Your Brand

My expertise in social media marketing combines in-depth knowledge of various social platforms with strategic content creation and audience engagement to elevate your brand's online presence. With experience crafting successful campaigns for a broad spectrum of businesses, I tailor my approach to meet your unique brand objectives, whether it's building awareness, increasing engagement, or driving sales.

Engaging my services, you benefit from a holistic social media strategy that aligns with your overall marketing goals. I focus on creating compelling content, leveraging platform-specific features, and employing analytics to ensure your message resonates with your target audience and achieves desired outcomes.

Key benefits of my service include:

Audience Engagement: Develop and implement strategies to foster meaningful interactions with your audience, building loyalty and advocacy.
Brand Consistency: Ensure your brand message is consistent across all social channels, reinforcing brand identity and values.
Content Excellence: Craft high-quality, relevant content that captures attention and encourages sharing, expanding your reach.
Data-Driven Insights: Utilize analytics to monitor campaign performance, gain audience insights, and refine strategies for improved results.
Platform Expertise: Leverage the unique features and audiences of various social platforms to maximize your brand's visibility and impact.
By partnering with me for your social media marketing needs, you gain access to dedicated expertise aimed at enhancing your brand's digital footprint, engaging with your audience more effectively, and achieving your marketing objectives through strategic, informed social media practices. Let's collaborate to make your brand thrive in the dynamic world of social media.

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Member since November 2018