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Expertise

$3.33/min

LEVERAGE - Partnering for Fast Growth

(6)

Created 11 years ago in Sales & Marketing / Growth Strategy

Leverage is the most important word in business. How do you leverage yourself, your business, other people, and other businesses to be more successful?

Director of World-Wide OEM sales for LinguaSys. Former Director of Alliances at Aspect/Voxeo and channel partner wizard at IBM.

How do you leverage a larger company to move your goods and services? How do you negotiate an OEM agreement, reseller agreement? How do you reach out to a larger company? How do you target? How do you approach? How do you show the value you offer? How do you create a channel program?

Denny Adams

Tarpon Springs, Florida Area
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I have an extensive background in creating and managing business partnerships and all aspects of M&A, with startups, small businesses, and Fortune 50 companies. I help companies grow by leveraging partnerships or by acquiring the perfect company to accelerate growth. I helped a three-person company grow to 350 people by leveraging IBM. Regardless of the type of partnership, I have the experience needed to pursue the desired relationship, sell the desired party on the value of partnering, and negotiate the agreement. I have created many reseller programs, trained sellers how to sell through and with partners, and manage the growth from zero to hero. I sought after and convinced IBM to sell an entire product group and managed all aspects of an incredibly complicated transaction. Many contact me and express doubt in the logic of contacting a larger company. If you are a startup, it is imperative you leverage larger companies to grow. Do not discount the possibilities—the most challenging task in gaining a foot in the door. The art of the leverage.

5.0

Reviews (5)

Denny was great to work with and eager to do what he could to help me develop new ideas for my project. I walked away with a wealth of actions which I am sure will lead to increased business. I recommend Denny and will work with him again when needed.

Source: Clarity Kuldip Singh Sahota Sep 21, 2022

I had very specific questions for Denny and he gave me great explanations and defined an approach for me to be successful when working with companies to form sales partnerships. I appreciate his insight and would recommend his advice for businesses moving into resale or partner channels.

Source: Clarity Lisa Cloutier Aug 5, 2018

Great call, knowledgeable guy and very helpful with his time.

Source: Clarity Alejandro arce Jul 2, 2018

Denny is super resourceful and kind. He guided us very well and also extended the support by sharing relevant details post call. Thanks a lot Denny! Love to meet you soon.

Source: Clarity Srinivas Njay Apr 6, 2018

I spoke with Denny for less than 20 minutes and got confirmation on our approach and good feedback on managing channel conflict. Very happy to have had the opportunity to discuss with Denny and would recommend him to others.

Source: Clarity Damon Flowers May 19, 2015