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Clarity

Dan Matkowsky

Chicago

CEO Level Up Consulting | Ex EA & Playtika | Mentor, Google | Kellogg MBA | Engagement specialist helping B2C software companies answer the consumer question: "What's In It For Me?"

I'm a 10+-year veteran of the consumer software industry, and I've held leadership and creative roles on iconic, award-winning entertainment franchises like The Sims, for industry-leading companies like Electronic Arts (EA) & Playtika. From mega-launches with massive marketing budgets to lean new IP projects, from multiple-million selling games to mobile/social apps with a million daily active users, my experience spans many platforms, genres, & target demographics, and I have won multiple awards for delivering high-quality results. I hold a marketing & technology MBA from the Kellogg School of Management.

As a B2C Product Mentor at multiple startup accelerators including Google, I regularly give 'office hours', where I sit with the various companies and advise them on their most pressing product issues. That's exactly what I'm offering via Clarity.

$3.33/min

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Product Design Games Product Strategy Social Games Customer Engagement Mobile Games Casual Games B2C B2B2C Retention

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MVP Strategy, Features, & Design

When creating a minimum viable product, prioritizing effectively is paramount. Which are the core features that are immediate 'need-to-haves', and which can wait for future rounds of building, measuring, & learning? I will help ensure that your MVP will engage your users from Day 1.

What is your product's unique selling proposition that can help you rise above the noise in a crowded marketplace? Given the competitive landscape, will your product fill a niche or meet an unfilled need? Is there any market share left for new entrants? I will help you answer these and many other critical strategic questions.

My core philosophy is that identifying and listening to the voice of your target audience is not just A key success factor, but THE key success factor. Once you truly understand who you are making your product for, then when your consumers ask "What's In It For Me?" (and they always ask), you will have the answer.

B2C Product (Games / Apps / Software) Strategy, Features, & Design

An engaging product that solves a problem or fills a need is the foundation that every successful retention and monetization strategy is built upon. I will help you establish that solid foundation, then guide you to optimize your product to maximize retention and monetization.

Further upstream, I provide the strategic planning, analysis, and competitive intelligence that will ensure that you are pointed in the right direction and set up for success

Games-Based Learning

Games and learning are natural partners. Advancing through challenging games by acquiring knowledge and skill is a key part of what makes them fun to play. Games should be an integral part of the 'teachers' toolbox' available to educators and trainers.

With several years of teaching experience (middle school, high school, & college), I understand firsthand the importance of finding a dynamic way to engage students - to 'speak to them in their language'. Applying the principles of game design to the learning process is one of the most effective ways of achieving this worthy goal.

With my experience in both entertainment software and education, I can help you create a games-based learning product that meets your pedagogical goals in an engaging way.

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Member since August 2015