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Expertise

$3.33/min

B2C Product (Games / Apps / Software) Strategy, Features, & Design

New Arrival

Created 10 years ago in Product & Design / Other

An engaging product that solves a problem or fills a need is the foundation that every successful retention and monetization strategy is built upon. I will help you establish that solid foundation, then guide you to optimize your product to maximize retention and monetization.

Further upstream, I provide the strategic planning, analysis, and competitive intelligence that will ensure that you are pointed in the right direction and set up for success

My core philosophy is that identifying and listening to the voice of your target audience is not just A key success factor, but THE key success factor. Once you truly understand who you are making your product for, then when your consumers ask "What's In It For Me?" (and they always ask), you will have the answer.

Dan Matkowsky

Chicago
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CEO Level Up Consulting | Ex EA & Playtika | Mentor, Google | Kellogg MBA | Engagement specialist helping B2C software companies answer the consumer question: "What's In It For Me?" I'm a 10+-year veteran of the consumer software industry, and I've held leadership and creative roles on iconic, award-winning entertainment franchises like The Sims, for industry-leading companies like Electronic Arts (EA) & Playtika. From mega-launches with massive marketing budgets to lean new IP projects, from multiple-million selling games to mobile/social apps with a million daily active users, my experience spans many platforms, genres, & target demographics, and I have won multiple awards for delivering high-quality results. I hold a marketing & technology MBA from the Kellogg School of Management. As a B2C Product Mentor at multiple startup accelerators including Google, I regularly give 'office hours', where I sit with the various companies and advise them on their most pressing product issues. That's exactly what I'm offering via Clarity.

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