Built, led execution of, and created demand for customer analytics capabilities in $4B+ retailer divisions. Consulted and built on patron analytics capabilities in non-profit organizations.
Maybe you've got a load of transaction data you don't know what to do with. Maybe you are starting to think about storing transaction data. But you definitely know there's value to be captured by looking at the data with the right lens. Where should you start?
This is the path I forged with retailers and non-profits (and continue to pursue today). It requires a development plan with many steps and plenty of hard work. Even if you're bringing in consultants to develop this capability, the landscape and terminology can be unfamiliar. Regardless of where you are in adoption (or even just thinking about it), I understand your challenges and can help navigate them.