I help founder-led ecommerce and consumer brands understand the commercial foundations of their business before scaling.
Many founders are growing revenue but don’t have full clarity on the economics of the company. Pricing, margins, customer profitability, marketing performance and operational costs can be unclear. As growth accelerates this often creates cashflow pressure, inefficient marketing spend and operational strain.
My work focuses on helping founders understand how their business actually makes money, identify the most valuable customers to focus on, and strengthen the commercial model required for sustainable growth.
Typical topics I help founders with include:
• understanding pricing, costs and margins
• identifying the most profitable customer segments
• improving marketing economics and acquisition costs
• preparing the business operationally and financially for growth
• understanding whether the business is ready to scale
My background comes from building and scaling ecommerce businesses, raising investment and developing commercial strategy. I now work with founders who want to turn early traction into a commercially solid business capable of scaling sustainably.
If you’re trying to grow but want clarity on the commercial fundamentals of your business, I’m happy to help.
