Online Marketing Expert; 30 years experience. CEO/Founder of HyperDrive, FanCentric and Guest Caye which leverage direct-to-fan marketing models to grow business results.
Pioneer in the use of email marketing to connect brands with individual brand fans. First successful campaign in 2000. Partnered with ExactTarget in early 2001 as their first agency licensee. Award winning campaigns for consumer packaged goods, music industry, restaurant chains and retail. Expert strategist and ROI champion.
Concepting your idea into a viable business model takes more than luck. It takes clarity and persuasion to gain the momentum necessary to get to market. I have learned many lessons in starting four businesses in the last 12 years. Most of these lessons can help you save thousands of hours in your development stage.
Word of mouth is the most powerful force in marketing and every person you want to reach uses it to make purchasing decisions. Authentic WOM is built by developing relationships directly with your best customers and empowering them to share your message. 10 years of success applying brand fan WOM with brands and non-profits.
The Internet has fundamentally changed eco-travel to exotic locations all over the world. For the past 5 years, we have worked with resort owners in Belize to bolster their online presence and build automated lead nurture and hospitality email campaigns that drive no commission direct bookings and annual occupancy rates higher. Our proven system works with any resort or hotel that delivers a remarkable guest experience. Don't give your money to the online travel agents, build your own island of guests to propel your business forward.
I began working with Dan in the Fall of 1990, having just left college with a degree in Interdisciplinary Studies (Advertising/Marketing focus). Dan recognized my skills and put me to the test of working with a tight knit team on one of the more significant accounts for the agency - - developing a comprehensive strategic marketing program for Frigidaire major home appliances.
Dan's initiative, drive and vision helped propel the account through its first few years with the agency and resulted in a re-emergence of the brand at a time when it was struggling against GE, Whirlpool, Amana and other major national manufacturers. The team's work - - inspired by Dan's strategy for the brand - - crossed multiple disciplines and led to a truly comprehensive and integrated brand and promotional marketing program.
Based on my experiences, I would highly recommend Dan as a dynamic strategist capable of delivering game-changing initiatives across a variety of traditional and emerging media.
I worked with Dan at O'Gara-Hess & Eisenhardt (later to become Armor Holdings then BAE). When working with serious marketing talent you expect energy. Of course that describes Dan. But, the value Dan brings to a project is his ability to not only understand your viewpoint but to get you to see other issues on so many levels and to tie them back to the matters at hand. He understands people and what makes them tick. I value his instincts.
Our public relations firm reported to Dan during his tenure as Director of Marketing at O’Gara-Hess & Eisenhardt. During that period, we were able to generate significant brand-building coverage in numerous high-profile business news outlets like the Wall Street Journal, CNN, Fox Business News, Fortune and Telemundo to name a few. Dan’s structured, comprehensive yet trusting style provided us with the opportunity to undertake numerous projects and maximize results. Simply put, Dan set us up for success by providing us with the requisite information and access, while allowing us the freedom to generate high-profile coverage. Any organization working with Dan will surely capitalize on his trusting, respectful management style.
Dan and his team at HyperDrive Interactive have been a strong asset in meeting LaRosa's social media and targeted messaging needs with applications and resources that have created new connections with our Guests.
Dan and his HyperDrive colleagues are smart marketers who just happen to be "one to one" focused. In the nearly 10 years during which we've worked together, they have shown us ingenious ways of using our data to communicate with and better serve our Guests, provided us with a superior online presence and helped us understand and better use social media. Dan relishes his role as agent provacateur- continually prodding us to do the right things, even when they're difficult to do. Dan is a great business partner with whom we feel lucky to work.
Dan is a straight-shooting marketer with an uncanny ability to cut through hype to help clients develop strategies that produce measurable ROI. His practical approach and understanding that marketing is as much about organizational capabilities as it is specific tactics has helped him develop client-specific solutions that help brands punch well above their weight.
I have worked with Dan as a business partner and as a client. He has an amazing marketing mind and brings innovative thinking to his clients. If you are looking for a sound marketing professional who can impact your business, I would highly recommend Dan.
I have known Dan for more than 20 years. He is absolutely passionate about marketing getting results for his clients and operates at one speed...full speed ahead.
I found Dan and his associates at HyperDrive Interactive to be solid social media strategists and I enjoyed working with them.
Mike Rohrkemper
Whenever I'm asked to describe Dan Heimbrock, the term I like to use is "Interactive Marketing Pioneer." I say that because Dan pioneered the use of Email Marketing, Online Marketing, and Social Media to help companies like Dreamfields Pasta, LaRosa's, and Graeter's ice cream create "Brand Fans."
I have known and worked with Dan for more than eight years and have come to appreciate his passion for digital media and his "tell it like it is" approach to helping his clients learn "a new and better way" to acquire, grow and retain customers. It's the reason Dan is so respected and why I am honored to recommend him.
While at SBC Advertising, Dan directed the marketing efforts for Frigidaire, a multi-billion dollar manufacturing company based in Columbus, Ohio. In addition to his focus on Frigidaire, he handled marketing and advertising solutions for Tappan, White-Westinghouse, and Gibson appliances. This was an assignment that covered multiple sales channels, price points, product launches, trade show marketing, and associate motivation and training. It's this breadth of experience (from sales literature, in-store merchandising, to brand strategy and television execution) that should make anyone comfortable working with Dan at the c-level in any organization. His current work with SEO/SEM in the travel and tourism industry is groundbreaking and allows marketers with efficient advertising budgets to level the playing field with global travel brands.
