With the growing trend of an image first culture, visual content is becoming far more important than one could have ever imagined - especially when it comes to selling something online.
What makes a good e-commerce store or platform listing stand out is limited to how you as a business owner can communicate the value in purchasing your products.
It’s no longer competitive enough to say, “Here’s my product. I’m the only one selling this specific thing.” Because the reality is that many business owners may be selling various versions or iterations of the same product. Consumers can tell very little about the differences in fabric, shape, and quality off of a basic image unless you tell and show them.
The reality is that e-commerce is very competitive and without eye-catching product photos, it's an uphill battle to have consistent success in the e-commerce space.
As a model and entrepreneur, I’ve worked for several e-commerce brands through my career. I’ve learned a lot about their process and work flow when it comes to getting a product from a sample having on a rack waiting to be photographed to an item available to the masses on their website. I’ve adapted many of those strategies and tactics into My Product Model to help e-commerce business owners find success and scale.
If you're looking to get feedback on how you can enhance your product listings or e-commerce site using original visual content (i.e. photos and videos), schedule a call with me. I can help you create unique imagery that communicates the quality and effectiveness of your offerings above the competition.