Founder at Flywheel Associates. Marketer, Strategist, Mentor @ 1776. Passion for building brands, products and experiences. Bridge the gap between strategy and execution. Creator and host of Strategic Momentum Podcast.
With 20 years of experience working in start-ups, Fortune 500 companies, B2C and B2B businesses, I understand how to propel business forward by not only developing your business and marketing strategies, but also ensuring the successful execution of those efforts.
My cross-industry, cross-functional experience gives me a unique perspective on what it takes to drive growth and realize change. Having worked as a marketing executive and external consultant, strategist and project implementation lead, I understand how to align the strategy and implementation from project inception to the desired outcome. And as a former marketing researcher, I intimately understand the importance of truly understanding the needs, frustrations and motivations of an audience to craft the right strategy. It drives everything I do.
I take the time to fully understand all aspects of your business. I build a plan based on this knowledge to ensure that we are tackling most important problems in a way that is feasible and effective within your company. I don’t just implement. I see what sticks. I adjust when it doesn’t. I take that learning to help determine how to do it better.
Passion and experience in building brands B2C and B2B brands. Have led end-to-end efforts for major corporations that have resulted in company growth.
I understand what it takes to not only develop the strategy but more importantly build the plan to realize it across every part of the organization.
Having worked as a marketing executive and external consultant, strategist and project implementation lead, I understand how to align the strategy and implementation from project inception to the desired outcome. And as a former marketing researcher, I intimately understand the importance of truly understanding the needs, frustrations and motivations of an audience to craft the right strategy. It drives everything I do.
