Advice on Brand Development

Created 7 years ago in Business / Getting Started

Passion and experience in building brands B2C and B2B brands. Have led end-to-end efforts for major corporations that have resulted in company growth.

I understand what it takes to not only develop the strategy but more importantly build the plan to realize it across every part of the organization.

Having worked as a marketing executive and external consultant, strategist and project implementation lead, I understand how to align the strategy and implementation from project inception to the desired outcome. And as a former marketing researcher, I intimately understand the importance of truly understanding the needs, frustrations and motivations of an audience to craft the right strategy. It drives everything I do.

I take the time to fully understand all aspects of your business. I build a plan based on this knowledge to ensure that we are tackling most important problems in a way that is feasible and effective within your company. I don’t just implement. I see what sticks. I adjust when it doesn’t. I take that learning to help determine how to do it better.